Meta Ads Management

Campaigns deliver impressions within hours of launch. Statistically meaningful conversion data takes 14-21 days as Meta's algorithm exits its learning phase, so we typically begin assessing and optimising performance from month 2 onward.

Never. The management fee is £199/month for up to £5k of monthly ad spend, £299/month up to £15k, and £499/month above that. Your ad budget goes straight from your card to Meta. No markup, no "managed accounts", no funny business.

We recommend £500/month minimum spend for Meta. Below that, the algorithm doesn't have enough conversions to optimise around, so you'll be paying for learning that never finishes. We'll be honest if your budget is too small.

Yes, if you set up properly. iOS 14.5's App Tracking Transparency broke pixel-only tracking for ~25% of UK users. The Conversions API (CAPI) sends conversions server-to-server which restores most of what iOS broke. Many of the accounts we audit have CAPI missing or misconfigured, which is often why reported ROAS looks worse than the real picture. Setting CAPI up properly is usually one of the biggest levers in the first month.

Yes, we provide creative direction, copy and concept briefs every month. Static images and basic carousels we produce in-house. Heavy video production we sub to a UK videographer or you can use existing assets. Meta is a creative game now: targeting is largely solved, so the brands that win are the ones rotating fresh creative every 7-14 days. We typically ship 4-8 new creative concepts per month.

No. It is monthly: cancel any time and the service stops at the end of the current billing period, with no exit fee. We earn retention by getting you results, not by locking you in.

Yes, always. We work as a partner inside your Business Manager. If you ever leave, you keep all your audiences, pixels, ad creative, and historical data. Nothing locks you in.

Yes, that's the first thing we do. Free audit identifies the wins (broken pixel, no CAPI, weak audiences, lazy creative) and we restructure from there. No obligation to continue after the audit.