Maidstone Vehicle Wraps: a website, then a round of updates

01

The brief

We designed and built the original website in 2023. In October 2026 the business asked for a round of updates: a fuller portfolio, refreshed services and a mobile layout that makes getting in touch quicker.

The 2026 round covered the portfolio grid, the services, the mobile menu and the business name, which had slipped to MaidStone in places.

02

The approach

A website that leads with the work

The homepage is built around photographs of finished vehicles. The hero opens on a wrapped trailer under the headline Make a Strong First Impression, and the page runs on a near-black background with the brand's orange for headings and buttons, so the photographs carry the colour. Below the hero come the story of the business, why customers choose it, the services, the portfolio, a testimonial and an enquiry form that lets customers attach photos of their vehicle.

Nine services, refreshed

The services section covers nine: vehicle and company branding, colour change wraps, sign writing and livery, window graphics and frosting, office signage, motorcycle wraps, campervan wraps, safety chevrons and coloured PPF. The business asked us to rename four of them and to replace the card photographs with its own recent jobs. We made the changes on the homepage and the Our Services page together, then searched the whole site, menus and footer included, for any leftover copy of the old names. That search found one more: a sentence of homepage copy that still listed the old services, which we rewrote to match the cards.

A bigger portfolio

The portfolio grid on the homepage now holds 105 photographs, after we added 53 new ones from the business's own folder. The new photos were resized and compressed before upload so the page stays usable on mobile data, and they lead the grid so the most recent work is seen first. At the business's request we turned off the captions under the grid; the alt text describing each image stayed in place.

Quicker to reach on a phone

On a phone the enquiry form sits a long way down the page, so we made contact quicker to reach. The mobile menu now has its own Contact Us link, the Let's Talk button shows in the mobile header, and the menu text is white with orange for the current page. We also corrected the business name wherever it had slipped to MaidStone, including in the notification emails the site sends, and checked every change in a browser at phone and tablet widths, from 360 to 768 pixels.

03

The deliverables

1. 

   WebsiteWordPress with the Astra theme and the Elementor page builder; designed and built in 2023, updated in October 2026.

2. 

   Phone viewA Contact Us link in the mobile menu and a compact Let's Talk button beside the menu button in the header.

3. 

   Homepage in fullHero, the business story, nine services, a portfolio grid of 105 photographs, a testimonial and an enquiry form that accepts photo attachments.

04

Trade context

General trade background, and what this project did about it.

A wrap is judged by how it looks on the vehicle, so finished work is the strongest proof a wrap firm has, and the customers come with different vehicles: cars, vans, motorcycles and campervans. The homepage opens on a wrapped trailer, keeps the page dark so the photographs carry the colour, and the portfolio grid now leads with the newest photographs from the business's own jobs.

Coloured PPF is paint protection film, a layer fitted over a vehicle's paint, and window frosting, safety chevrons and sign writing are different jobs again, which is why the nine services are listed separately and in the business's own wording. A quote starts from the customer's own vehicle, so the enquiry form accepts photos and delivers them attached to the notification email.

• Custom website from £499