1. Who we are
This privacy policy applies to Luxbranding Ltd (“we”, “us”, “our”). Our registered office is at 128 City Road, London EC1V 2NX. If you have any questions about this policy or how we handle your data, please contact us at support@luxbranding.co.uk.
2. What data we collect
We may collect the following personal data:
- Contact form submissions — your name and email address when you get in touch with us.
- Browser and device data — information such as your IP address, browser type, operating system, and pages visited, collected automatically via analytics tools.
- Cookies — small text files stored on your device that help us understand how our site is used (see section 8).
3. How we use your data
We use your personal data to:
- Respond to your enquiries and provide the services you have requested.
- Send you relevant updates, offers, or information — only with your consent.
- Analyse and improve the performance and content of our website.
4. Legal basis for processing
We process your personal data under the following legal bases:
- Legitimate interest — to respond to enquiries and maintain the security and performance of our website.
- Consent — where you have actively opted in to receiving marketing communications or non-essential cookies.
- Contract performance — where processing is necessary to deliver a service you have engaged us to provide.
5. Data retention
Contact form data is retained for up to three years from the date of submission, after which it is securely deleted. Website analytics data is anonymised and does not identify you personally. We do not retain personal data for longer than is necessary for the purposes set out in this policy.
6. Your rights
Under UK GDPR, you have the right to:
- Access — request a copy of the personal data we hold about you.
- Rectification — ask us to correct inaccurate or incomplete data.
- Erasure — request that we delete your personal data (“right to be forgotten”).
- Portability — receive your data in a structured, machine-readable format.
- Objection — object to processing based on legitimate interest.
- Withdraw consent — at any time, where processing is based on consent.
To exercise any of these rights, please contact us at support@luxbranding.co.uk. We will respond within 30 days.
7. Third-party services
We use a small number of trusted third-party services to operate our website:
- Google Analytics — used to analyse website traffic with IP anonymisation enabled. No personally identifiable information is sent to Google.
- WordPress hosting (StackCP) — our website is hosted on UK-based infrastructure. All data is stored within the United Kingdom.
- Email delivery (wp_mail) — contact form submissions are delivered via WordPress’s built-in mail function. No third-party email marketing platform is used without your consent.
8. Cookies
We use two types of cookies:
- Essential cookies — required for the website to function correctly (e.g. session cookies). These cannot be disabled.
- Analytics cookies — set by Google Analytics to help us understand how visitors use our site. You can opt out at any time via your browser settings or by installing the Google Analytics Opt-out Browser Add-on.
9. Changes to this policy
We may update this privacy policy from time to time to reflect changes in our practices or applicable law. The “Last updated” date at the top of this page will always indicate when the most recent changes were made. Continued use of our website following any update constitutes your acceptance of the revised policy.
10. Contact
For any questions, requests, or concerns relating to this privacy policy or your personal data, please email us at support@luxbranding.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
