Quick answer
Our window cleaner logos are a flat £129, and each has one main job: getting a round of customers you rarely see to recognise you every few weeks. It has to read on a car door or a water-fed pole van, a polo at the gate, a “next due” card on the doormat and the small avatar beside a payment reminder.
A round you rarely meet
That makes window cleaning a recognition business more than a persuasion one. Most trades win a single urgent job and may never hear from that customer again; a window cleaner has to be trusted again on every visit, usually while nobody is home.
A customer on a monthly round may see you two or three times a year. The rest of the time they come home to clean glass, a card on the mat and, a day or two later, a message asking for payment. Every one of those moments has to say the right person did the work. An unbranded slip with a first name and a mobile number looks like the last cleaner who tried the street, or like a scam, and a customer who is unsure can pay late or not at all.
A consistent mark on the card, the van and the payment message answers “who was that?” before anyone asks it. It is the cheapest way to stop a round leaking customers through a wet month.
Building a round: leaflets, door hangers and the canvass
Filling a round is door-to-door work, and each piece of print has a different moment.
| Item | When it lands | What the logo has to do |
|---|---|---|
| Leaflet for a new street | Before you knock, or instead of knocking | Name and trade readable in a second among takeaway menus |
| Door hanger | On the handle of a house next door to one you have just cleaned | Stacked version at the top, with space to write a price and a date by hand |
| “Next due” card | Through the letterbox after every clean | The same colour block every time, so the household knows it at a glance |
| Business card | Handed over at the door when someone is in | Full logo on the front, payment details on the back |
| Post in a local Facebook group | When a neighbour asks who cleans windows nearby | A compact icon that still reads in a small circle |
Give a new street a concrete reason to say yes now, such as the date of your first visit or the fact that you already clean houses on the road. Our flyer and leaflet design (£89) lays out the leaflet from the same files as your logo, and our business card design (£59) covers the card. Our guide to why leaflets stop working helps when a drop brings nothing back.
The “next due” card through the letterbox
The card is handled more often than any other piece of your branding, so design it properly once. In the two seconds it gets on the doormat it should name the business, say the windows were cleaned, say when you are next due, say how to pay and give one way to reach you.
- Print a blank line for the date rather than the date itself, so one print run lasts a year.
- Put the payment method where the eye lands first if most customers pay by transfer or app.
- Choose a heavy stock that does not wilt in a wet letterbox, and a dark colour block that hides a damp thumbprint.
- Keep the logo at the top and the same size on every card, because repetition is the point.
Water-fed pole vans, car doors and the polo
The Federation of Window Cleaners says water-fed pole systems have become the main cleaning method, with trolley systems mostly used for houses and van-mounted systems for commercial work. That shapes where your logo goes. A van with a tank, a hose reel and poles on the roof is a moving sign on every street of the round, but on the job its rear doors stand open, so the side panels carry the name while you work. A round run from a family car needs a pair of magnetic door signs that come off at the weekend.
The polo is the logo at the gate. Embroidery needs a mark without hairlines, in one or two thread colours, about a hand’s width across the chest. The FWC also recommends high visibility clothing, particularly when working near roads and footpaths, so plan a version that reads on yellow hi-vis. If you want the van or the car door signs laid out for you, that is our vehicle wrap and signage design, a service of its own from £99.
Payment reminders and the app avatar
Many rounds now run on round-management apps that schedule visits and send the customer a text or email when a clean is done, often with a link to pay. That message may be the only contact a customer has with you all month, and it is where they decide whether to trust a payment request. Upload the square icon version as the business logo in the app, use the same business name every time, and match it to the name on the card and the van, so a customer never sees a sender they do not recognise.
The same icon goes on your Facebook page, your WhatsApp Business profile and your Google profile. Our guides to using a logo as a profile picture and to automating quotes and invoices for trades cover both halves of that job.
Commercial and high-rise work
Shops, offices, schools and blocks of flats buy differently from a household. Someone has to justify choosing you to a manager, usually with insurance certificates, risk assessments and method statements attached. The FWC’s SAM safety accreditation scheme is a pre-qualification that local authorities and other organisations use to identify compliant window cleaning firms, built on IOSH-approved training with annual renewal. The HSE’s introduction to working at height says to avoid work at height where it is reasonably practicable, which is one reason commercial clients ask how you clean as well as what you charge.
| Question | Domestic round | Commercial and high-rise |
|---|---|---|
| Who decides | The householder, often from the doormat | A facilities or office manager, on paper |
| Where the logo is seen | Card, van, polo, payment message | Quotes, method statements, insurance cover sheets, the site sign-in book |
| Version that matters most | Icon and stacked layout | Horizontal one-colour logo for A4 headers |
| What it has to signal | The same trusted person came again | A safe, compliant supplier |
If commercial is where you want to grow, our guide to winning commercial contracts covers the paperwork, and if you also clean interiors, see logo design for cleaning companies.
What a branded round is worth when you sell it
Window cleaning rounds are often bought and sold, and a buyer is really buying customers who will accept a new face. A round with a business name, a logo, a uniform, printed cards and tidy records can be handed over as a going concern: households keep seeing the same mark and the same payment message, and many may barely notice the change. A round known only by the owner’s first name transfers as a list of addresses and a hopeful phone call. What a round fetches depends on density, payment methods and records, so ask a broker for a valuation, but the logic holds: the brand is the part of the round that stays when you leave.
A studio example: Mullion Window Cleaning
Mullion Window Cleaning is one of our studio identities, drawn to show how a window cleaner’s logo can work, and the window sits inside the name itself. A mullion is the upright bar between two panes, and the two l letters are drawn as those bars, set wider apart so the gap becomes a pane of sky blue glass with one glint across it. Nothing is added: no squeegee, no bucket and no sparkle clip art, only the trade’s own word with clean glass in the middle. The lowercase name is a row of uprights in a customised Mona Sans Wide Black, so the pane sits naturally among the letters. It also shows how to use the trade’s favourite blue without looking like everyone else: navy carries the name, and sky blue appears only as the glass.
Each tile has a place on a round. White with the blue pane on navy is the polo and the van side; full colour on white is the “next due” card and the commercial quote; navy alone, with the glint cut out of a solid pane, is the version an embroiderer or a one-colour leaflet needs; and navy on sky blue suits a door hanger or a social post. The two uprights and their pane lift out as a near-square icon, which is the shape a payment app avatar and a Facebook profile picture ask for.
What £129 covers for a window cleaning round
Whether you are starting your first round with a car and a trolley system or renaming a round you have just bought, our Logo Design is £129 with all layouts included. Picture a single visit. The van side or the magnetic car door carries the horizontal version, and the polo at the gate wears a one-colour chest mark an embroiderer can digitise. The stacked version heads the “next due” card on the mat and the door hanger next door, and the icon sits beside the payment message that follows a day later.
The first designs reach you within 48 hours, and you can keep asking for new concepts and in-brief revisions until one fits. You also get a 3D mockup and the formats an embroiderer, printer or signwriter asks for, and the copyright is yours from delivery. For the wider market, see our logo cost guide; our business card design (£59) uses the same files for the card you hand over at the door, and other services are listed on our pricing page.
Ready for the spring canvass
Late winter is when many window cleaners plan their canvass. Low sun in February and March shows every streak a winter of rain has left, and households who would not have answered the door in November start to notice their glass. Have the logo, the leaflets and the “next due” card ready before that light arrives, so the first street you knock already sees the same mark on the van at the kerb. Order your window cleaning logo and tell us when you plan to start knocking; if a question comes up before you order, write to support@luxbranding.co.uk. We are rated 4.8/5 Excellent.
