Quick answer
A carpet, oven or upholstery cleaning logo from us costs £129, with the van, oven-sticker and aftercare-card layouts all included. It is designed for a machine-led trade that works inside people’s homes. It has to read on a van with hoses through the front door, a sticker on a freshly cleaned oven, an aftercare card on the coffee table and the stripe photo that proves the stain is gone.
Carpet, oven, upholstery: one brand or three?
This page is for specialist cleaners who arrive with equipment rather than a mop: carpet and rug cleaners with portable or truck-mounted extraction, upholstery and mattress cleaners, and oven cleaners with a dip tank in the van. If you run teams that clean offices and homes on a rota, read logo design for cleaning companies instead.
Many specialists offer two or three of these services. Each has a different buying moment, so it helps to know which one leads before the logo is drawn.
| Service | When customers buy | Where the logo works hardest |
|---|---|---|
| Carpet and rug cleaning | Moving out, before Christmas guests, after a pet accident | The van on the drive, the stripe photo, the end-of-tenancy invoice |
| Upholstery and mattress cleaning | A stain on a favourite sofa, allergy worries, a new baby | The pre-clean check sheet, the aftercare card |
| Oven and range cleaning | Before selling a house, before Christmas, once a year by habit | The “cleaned by” sticker and the repeat reminder |
| Commercial carpets (offices, pubs, holiday lets) | Scheduled, often out of hours | Quotes, method notes, the invoice header |
If you do all three, keep one name and one mark, and list the services underneath. Three logos for one van confuses customers and triples your print bill. If oven cleaning is your whole business, a name that says so is a strength: people search for an oven cleaner, not a “cleaning solutions” company.
The van that plugs into the house
A carpet cleaner’s van is not just transport. With a truck-mounted system it is the machine itself, parked on the drive for a couple of hours with hoses through the front door. An oven cleaner’s van carries the heated dip tank that the oven racks go into. Either way, the vehicle is in full view of the street for the whole job, and neighbours see it long enough to read it.
- Sides: the horizontal logo, the two or three services you want to be known for, and a web address that will outlast any change of phone number.
- Rear doors: the stacked version, placed clear of the hose ports and vents that truck-mount vans often have.
- Hose reels and machine covers: a single-colour icon on a vinyl patch. These are photographed more than you expect.
A truck-mount van needs its graphics planned around ports and vents, which our vehicle wrap and signage design (from £99) takes into account, and our guide to vehicle signage costs covers layout and budget.
The sticker that books next year’s oven clean
Oven cleaning is a repeat trade, and the cheapest repeat-booking tool in the business is a small sticker left on or beside the oven: your icon, your phone number or QR code, and a space to write the date of the clean. A year later, when the glass is brown again, the customer does not search. They read the sticker.
- Place it where it will not be cooked: the side panel of a freestanding cooker, the top edge of the door frame, or inside the cupboard door above.
- Use a solid one-colour mark that is still legible at 40 to 50 millimetres across, and leave a writable area in matt finish.
- Choose a material that copes with kitchen grease and wiping. Our guide to small-run custom stickers explains the options and what they cost.
Carpet and upholstery cleaners can do the same with a fridge magnet or a card that says when the next clean is due. The logo’s job is to be recognised a year later.
The stripe photo, branded honestly
Carpet and upholstery cleaners have their own proof format: a single pass of the wand across a dull carpet, or one cushion cleaned beside a stained one. These stills get shared in local groups and on review sites, and a branded set looks far more established than a random mix.
- Shoot from the same height and angle each time, in daylight where you can, so before and after look like one photograph.
- Put your icon small in one corner, the same corner every time, and never over the stripe or the stain.
- Do not filter, brighten or crop the “after” more than the “before”. Customers compare these images closely, and one that looks edited undoes the trust you are trying to build.
Reading the sofa label before you clean
Upholstery cleaners usually check the fabric before choosing a method. New upholstered furniture carries a permanent label under the Furniture and Furnishings (Fire) (Safety) Regulations 1988, and that label describes the filling and covering materials. It is a useful starting point, though older or reupholstered pieces may need a fibre test as well.
This is where branding helps more than people expect. A short branded pre-clean check sheet (fabric noted, existing marks noted, method chosen, customer signature) shows care and protects you if a mark does not come out. A matching aftercare card explains drying time, keeping pets off and when to vacuum. Both use the horizontal logo at the top and print cleanly in black and white, so you can run them off at home.
Trust badges for a trade that comes indoors
Customers let you into their living room, near their best furniture, often while they are at work. Proof of competence matters. The National Carpet Cleaners Association describes itself as the only nationally recognised trade association for carpet, hard floor and soft furnishing care, with members who are trained and insured. The WoolSafe Organisation runs an Approved Service Provider scheme for carpet and rug care.
Use each body’s own artwork, in the way its rules allow, and keep it apart from your mark. On the quote and the website footer it sits under the logo with your public liability insurance named beside it; on the van it goes on the rear doors, which face the customer’s front door while the hoses run inside. Oven cleaners can do the same with their own training and insurance.
| Proof | Who tends to ask | Where it sits |
|---|---|---|
| Trade association membership | Homeowners comparing quotes online | Website footer and quote, in the body’s own artwork |
| Approved service provider status for wool and rugs | Owners of wool carpets and valuable rugs | Rug and carpet service pages |
| Public liability insurance | Letting agents, holiday-let owners, offices | Quote footer and invoice |
| A written method and drying time | Anyone with pets, children or a tenancy deadline | Check sheet and aftercare card |
Letting agents and landlords deserve a special mention. End-of-tenancy carpet cleans are often paid for out of a deposit, and an agent who receives a tidy, itemised invoice with your logo at the top may well pass your name to the next tenant.
Better marks than bubbles and sofas
The sector’s usual symbols are a sparkle, a bubble, a sofa outline, a carpet roll or an oven glove. A customer comparing three quotes on their phone sees the same shapes three times. Stronger directions include:
- a stripe or band running through a letter, echoing the clean pass of the wand;
- a simple pile or weave texture inside a monogram, which suits carpet and rug specialists;
- a sturdy wordmark with one distinctive letter, which reads well on a sticker and a van alike.
Avoid pale beige and cream palettes. They look calm on screen, but on a beige van or a cream sofa in a photo the logo disappears. A strong navy, plum, teal or graphite with one fresh accent stays visible.
What your £129 order covers
Our carpet and oven cleaning logo costs £129, and that price already includes each layout you will use: the icon for stickers, magnets, hose reels and your Google and Facebook avatars; the horizontal logo for van sides, check sheets and invoices; and the stacked version for rear doors and polo shirts. The first concepts arrive within 48 hours, with unlimited concepts and unlimited revisions within your brief after that. Final files include a one-colour version that suits stickers, magnets and polo embroidery, a 3D mockup and every format your printer needs, and the copyright is transferred to you. Our business card design (£59) can also carry your aftercare card. Other prices are on the pricing page, and the UK logo cost guide compares typical quotes.
Where to start the rollout
For an oven cleaner, order stickers the week the logo is approved, because every clean without one is a reminder you will never get back. For carpet and upholstery cleaners, the check sheet and aftercare card come first, then the avatars and stripe-photo watermark, then the van at its next refresh. Write down which services lead and which follow before you brief us, and the logo will be built around the right one. You can order your carpet and oven cleaning logo as soon as that list is written, and questions can go to support@luxbranding.co.uk.
