Quick answer
We charge £129 for a tailor’s logo, with every layout included. For a tailoring or alterations business it has to work on a numbered ticket pinned to a customer’s trousers, a small label sewn inside a finished jacket, a garment bag on the collection rail and the sign above a narrow shopfront, often in one colour and often very small.
This page is for service businesses that work on other people’s clothes: alterations and repairs shops, bespoke and made-to-measure tailors, dressmakers and bridal alteration specialists. If you design and sell your own clothing range, the logo becomes part of the product, and our clothing brand logo guide covers that. Here, the customer brings you a garment and trusts you with it.
Alterations, bespoke or dressmaking: what the customer is buying
| Service | What the customer is buying | What the logo should signal |
|---|---|---|
| Alterations and repairs | Speed, fair prices, a neat finish on everyday clothes | Practical, friendly, easy to find again |
| Bridal and occasionwear alterations | Care with an expensive, emotional garment and a fixed date | Calm, refined, trustworthy |
| Made-to-measure tailoring | A suit or shirt adjusted from a pattern to fit | Smart, confident, a cut above off the peg |
| Bespoke tailoring | A garment cut from an individual pattern over several fittings | Heritage, craft and restraint |
| Dressmaking | An original garment made for one person | Creative, personal, a designer’s hand |
Most small businesses offer two or three of these. Lead the logo with the service that earns your reputation, and list the others in words under it or on the window.
Numbered tickets and the collection rail
An alterations shop runs on tickets. Each garment gets a numbered tag pinned to it, and the customer keeps the matching stub. That stub sits in a wallet or on a fridge door for a week, which makes it the most handled piece of branding you own. Put the horizontal logo at the top of the stub with your phone number and opening hours below it, so the customer can call to check whether the job is ready without searching for you.
Tickets are usually printed in one colour on card or a carbonless book, so the logo needs a solid one-colour version with no hairlines. On the garment side, keep the logo small and leave room for the job notes: “take in waist 2 cm”, “shorten sleeves”, the price and the promised date. The finished garments then hang on a collection rail, often in clear covers, and a rail of clothes all carrying your tag shows passers-by that the shop is busy.
The label sewn inside a finished jacket
Tailors who make garments from scratch often sew their own label inside, usually on the inside pocket or the lining. Unlike a clothing brand’s neck label, this is a maker’s signature on a single commissioned piece, and it is read up close by the owner and, years later, by anyone who sees the lining. Some tailors add a hand-written or typed line with the customer’s name and the date.
What it means for your logo: a woven label inside a lining cannot hold fine detail, so the logo needs a separate label version, a short wordmark or a monogram with open counters, that still reads when it is woven a couple of centimetres wide.
Ask the label maker for their minimum text height before you sign off the design, and order a short run first: a tailor uses far fewer labels than a clothing brand.
The fitting room, the garment bag and the handover
Customers judge a tailor in the fitting room. They are standing in front of a mirror, often half-dressed, while you pin and chalk. A clean, well-lit room with a mirror, a hook, a chair and a small framed logo or vinyl on the wall feels professional; a curtain across a corner of the workroom does not. The logo here should be quiet: a small monogram etched or applied in vinyl at the top of the mirror, or a framed print on the wall, not a large sign.
After the last fitting comes the collection. The moment a customer collects a finished suit or a wedding dress is the moment they are happiest with you. A branded garment bag carries that feeling out of the door and into their wardrobe, where it stays for years. A breathable cotton or non-woven bag usually takes a one-colour screen print, so the stacked logo, large and simple, works best. Wooden hangers can be engraved or printed with the icon, and a small card in the jacket pocket with care advice and your logo is cheap to produce and often kept.
For a bridal alteration, the handover is part of the service. A dress returned in a long branded bag, with a care card and the alteration details, feels considered. Our guide to print finishes explains which finishes suit those care cards.
Saying “bespoke” and meaning it
“Bespoke” is a word with weight in tailoring. The Savile Row Bespoke Association sets requirements for its full members, including making every garment from an individually cut paper pattern made by a trained Master Cutter, typically at least 50 hours of hand work in a two-piece suit, and a business headquartered on or within 100 yards of Savile Row. That is the standard for membership of one association, and customers who know the trade may measure any use of the word against it.
What it means for your logo: the descriptor line under your name says what you actually do, such as “alterations and repairs” or “made-to-measure tailoring”, and the word “bespoke” belongs in it only if you cut an individual pattern for each customer, because customers who know the trade may hold the word to it.
Our page on logos for long business names helps if your name and descriptor together run long.
Fibre labels and the made-to-measure exception
Clothes sold in Great Britain normally need a label saying what they are made of. GOV.UK’s guidance on textile labelling, which applies to England, Scotland and Wales, says the label must show the fibre content, and where a product has two or more components with different fibre contents, the content of each. The regulation behind it then makes one exception that matters to a tailor: Article 2 of the Textile Fibre Names Regulation, as it applies in Great Britain, says it does not apply to customised textile products made up by self-employed tailors.
What it means for your logo: a self-employed tailor’s commissioned jacket can carry the woven label version of your mark on its own, with no composition line squeezed beside it, while a dressmaker who also sells ready-made pieces keeps the fibre content on a separate printed label, so the woven logo label stays the same whatever cloth the next garment is cut from.
Needles, scissors and the narrow shopfront
Tailoring logos lean heavily on the same few tools: crossed scissors, a needle and thread, a tape measure curling around the name, a dressmaker’s dummy. Each one says “sewing” and leaves the customer to guess which kind. A monogram drawn with the precision of a well-cut lapel, the shape of a buttonhole stitch turned into a letter, or a single tailor’s chalk mark under the name all say “tailoring” more specifically.
The shopfront matters too, because customers often find an alterations shop by walking past or searching a map for someone nearby. If you trade from a narrow unit with a shallow fascia, the horizontal logo needs to stay legible when it is only 30 or 40 cm tall, and the icon should read as a small square on your Google profile. Our shopfront signage guide covers fascia and window lettering for small units.
Ticket, label and garment bag from one £129 logo
Our Logo Design is £129 with all layouts: horizontal for the ticket stub, the fascia and the website, stacked for garment bags and care cards, and icon-only for sewn labels, engraved hangers, the fitting-room mirror and your Google profile. The files include a single-colour version for tickets, labels and screen-printed bags, a 3D mockup and every file format a label maker or sign maker will ask for, with unlimited concepts, unlimited revisions within your brief and the copyright on delivery. Matching business cards are £59, and other fees are on our pricing page.
Changing over between wedding seasons
For businesses that do bridal work, spring and summer are often full of fittings, so plan the change for autumn or winter. Order the new tickets first and start using them on a set date, so any garment in the shop carries one ticket style or the other, never a mix on one job. Sewn labels and garment bags switch when the old stock runs out, and the sign follows last. First concepts reach you within 48 hours of your completed brief; customers rate us 4.8/5 Excellent. If the fitting diary is quiet this month, it is a good time to order your tailoring logo.
