Quick answer
Man and van and removals logos cost £129 with us, all layouts included. The logo has to work on a Luton van parked outside two houses on the same day, on boxes and tape that end up in a stranger’s loft, on the quote a nervous customer compares with three others, and as a small square on a review site. Pick a name that can grow past one van and a mark that is not a house with an arrow.
This page is for man and van operators, household removals firms, office movers and removals companies that also offer packing and storage. If you deliver parcels, our courier and transport logo guide fits better, and freight by lorry is covered in our haulage logo guide.
Moving day happens in front of two streets
Few trades get an audience like a removal. The van sits outside the old house all morning while the neighbours watch furniture come out, then outside the new house all afternoon while a new set of neighbours watch it go in. Both streets are full of people who will move one day, and the van is the only thing they see with your name on it.
- Use the Luton peak. On a Luton van, the box over the cab faces oncoming traffic and the house. A short version of the logo there is seen head-on, which the sides are not.
- Brand the box sides for a long look, not a glance. People walking past a parked van read it for longer than drivers passing a moving one, so the horizontal logo can share the side with a short service line and a web address.
- Remember the tail lift. A folded tail lift covers the lower part of the rear doors, so keep the logo high on the back of the box.
Our guide to van signage and wrap costs covers what good van signage design includes.
Boxes, tape and blankets go into the new home
Removal boxes often get a second life. After a move they are passed to a friend, stored in a loft or handed to the next neighbour who is moving, so a printed box keeps advertising long after the job. Printed packing tape does the same on every box you pack.
What it means for your logo: boxes and tape are printed cheaply in one ink on brown board or plastic, so you need a solid single-ink version that reads on kraft brown as well as on white. A large stacked logo on two sides of each box and the horizontal version repeated along the tape are enough. Moving blankets and furniture covers can carry an embroidered or printed icon, so the team that arrives looks like one company down to the wrapping. Packaging Design (£99) sets the box artwork up from your logo files.
The moving-day kit list
| Item | Who sees it | Logo version |
|---|---|---|
| Luton peak over the cab | Oncoming traffic and both houses | Stacked or icon, large |
| Van box sides | Neighbours and passers-by on both streets | Horizontal with a service line |
| Printed boxes | The customer, then whoever reuses them | Stacked, one colour on kraft |
| Packing tape | Everyone who handles a box | Horizontal, repeated |
| Team polos and hi-vis | The customer and the neighbours | Chest icon, name across the back |
| Quote, survey report and inventory | The customer comparing movers | Horizontal, one dark colour |
| Review site and Google profile | People searching for a mover | Icon, square |
The team is the item customers remember. Two or three people in matching polos carrying a wrapped wardrobe down the stairs look like a company; the same people in odd T-shirts look like a favour from a friend. Removals is hard on clothes, so choose a compact embroidered icon that survives a hot wash after every job, and a print across the back that the neighbours can read as the crew walks to the van. If you add casual staff at busy times, keep a stock of spare polos in each size so everyone on the job matches.
The quote that wins the job
Moving home is stressful, and many customers compare several quotes before choosing. Yours arrives as a PDF after a home visit or a video survey, and it sits next to a competitor’s on the same screen. A clear header with your logo, a tidy room-by-room inventory and a plain statement of what is included tell the customer you will be just as organised with their belongings. Keep the quote template simple enough to fill in on a phone between jobs; our free quote template is a sound base to put the logo on.
If you offer storage, the labels on containers and the inventory you hand over carry the logo too. Use the one-colour version so they print on a label printer and survive months in a warehouse.
Growing past “man and van”
Plenty of firms start as “Dave’s Man and Van” because that is what customers search for. It works for one van and one driver, but it becomes awkward when you hire a second team, buy a Luton or start doing office moves. What it means for your logo: the trade words sit as a line under the name, not inside the drawn mark, so “Man and Van” can become “Removals” or “Removals and Storage” on the next van without a new logo. Your website copy and Google profile can still say “man and van” wherever people search for it.
Many man and van operators trade as sole traders, and GOV.UK’s guidance on choosing a sole trader’s business name says you must include your own name and your business name on official paperwork such as invoices and letters, and that the name must not be too similar to another company’s trade mark. What it means for your logo: your own name is already on every invoice, so the mark can carry the business name alone. Check the name against the trade marks register before it goes on a van.
The BAR badge, if you join
The British Association of Removers describes itself as the trade association for removal companies in the UK. Its consumer pages say members must follow a Chartered Trading Standards Institute code of practice and pass an external audit each year, that prepayments for UK home moves are protected by a payment guarantee scheme, and that unresolved complaints can go to an independent consumer ombudsman. Its homepage invites customers to look for the badge.
What it means for your logo: customers are told to look for that badge, and the quote is where they decide whether to pay a deposit, so a member sets it in the quote header beside the logo, large enough to read on a phone screen, with clear space between the two marks and used as BAR permits.
An example from our studio: Lowen
Lowen is an identity from our studio for a removals firm, built on a simple idea: the L is a sack truck. Its upright is the handle, a wheel sits at its heel, and a box rides in the crook of the letter, so the first character of the name is the tool every removal starts with. “REMOVALS” sits beneath in small, wide capitals as a descriptor line.
The letters are heavy and wide, a shape built to hold up across a Luton box. Full colour pairs deep navy with an orange box, the one bright detail that catches the eye on a van side or a printed box. White on navy suits the van and polos, black only covers kraft boxes, tape and the quote, and full colour on grey shows it holding up on a pale surface.
Van, box and tape files for £129
Our removals logo design costs £129 with every layout included: the horizontal version for van sides, packing tape and quote headers; the stacked version for the Luton peak and printed boxes; and the icon for polos, blankets and your review-site profile. The pack adds a single-colour version for kraft boxes, tape and labels, a 3D mockup, every file format your sign writer, box printer and embroiderer ask for, unlimited concepts and unlimited revisions within your brief, and the copyright becomes yours on delivery. For a booking site, our guide to removals website costs sets out the options, and every fee is on our pricing page.
Switching over between moves
Put the new logo on the quote template and your online profiles first, because that is where the next customer meets you. Use up the old boxes on local moves and order the first printed batch for the new name, then re-letter the van on a day with no move booked, so no customer sees a half-changed vehicle outside their house. Polos and tape follow as they are reordered. First concepts reach you within 48 hours of your completed brief, and customers rate us 4.8/5 Excellent. Every move puts your van in front of a street of future movers, and that street is who you are designing for when you order your removals logo.
