Quick answer
Our motorcycle garage logos cost £129, every layout included. The logo has to work where riders actually meet you: painted on a roller shutter in a railway arch or trade unit, stitched as a patch on a textile jacket, stuck on a helmet or a top box, and etched small on the frame of a custom build. Pick a name riders can say over an engine, and a mark that is not a winged wheel.
This page is for motorbike workshops with a unit: servicing and repair, motorcycle MOTs, tyres, small used-bike sales and custom or restoration builds. If you fix cars and vans on customers’ driveways, our mobile mechanic logo guide is written for you.
Riders choose a workshop the way they choose a route
Riders often find a bike workshop through other riders: a recommendation at a bike night, a thread in a local riders’ group, a sticker on a mate’s top box. The logo spends its working life on things riders pass around, wear and stick on their own kit, far more than on a website.
What it means for your logo: it is drawn first for a die-cut sticker, a woven patch and a one-colour T-shirt print, and judged on whether a rider would choose to put it on their own bike or jacket, which is a higher bar than looking professional. A logo that feels like a corporate dealer’s will be politely ignored.
The roller shutter is your night-time sign
Plenty of bike workshops trade from a unit on an industrial estate or a railway arch, with a roller shutter across the front. When the shutter is up, the bikes outside are the advert. When it is down, in the evening and all weekend, the shutter is the only sign you have, and it faces the people riding past on the way to the café stop.
- Use the horizontal version, very large, painted or vinyled across the middle slats, where it is not cut off by the bottom rail or hidden by bikes parked outside.
- Allow for the ribs. Shutter slats break a design into horizontal strips, so fine lines and small text disappear into the grooves. Heavy, simple letters survive; a detailed illustration does not.
- Put the phone number and opening hours on a separate panel beside the door, so they can change without repainting the shutter.
Our signage guide covers fascia boards and projecting signs if your unit has a frontage as well.
Stickers, patches and the kit riders wear
Bike culture runs on stickers and patches. A good workshop sticker ends up on helmets, top boxes, tool chests and fridge doors, and a patch can be sewn onto a jacket and worn for years. These are the cheapest adverts you will ever buy, and they only work if the logo is drawn for them.
| Where the mark goes | Production method | Lockup to supply |
|---|---|---|
| Roller shutter | Painted or vinyl across the slats | Horizontal, large, one colour |
| Die-cut sticker for helmets and top boxes | Printed vinyl, cut to the outline | Icon or full logo with a simple outline |
| Jacket patch | Embroidered or woven | Stacked or icon, no fine lines |
| Workshop T-shirts and overalls | Screen print or embroidery | Horizontal on the back, icon on the chest |
| Frame or headstock badge on a custom build | Etched, engraved or laser-marked metal | Icon, a few centimetres across |
| Job card and invoice | Printed or emailed from workshop software | Horizontal, one dark colour |
A sticker cut to the outline of the logo needs a shape without spiky edges or loose parts, which would peel. Our guide to what custom stickers cost for small runs helps you budget a first batch, and our notes on preparing a logo for embroidery list the files a patch maker will want.
MOT bays and the bikes you sell
MOT approval works class by class. GOV.UK’s guide to becoming an MOT test station says you need suitable premises and approved equipment for the vehicle classes you want to test, and that testers must be approved for those classes. What it means for your logo: because approval rests on particular premises, equipment and approved testers, an MOT bay can come or go, so “MOT” belongs in the service line beneath the name, never drawn into the mark.
Used-bike sales bring a branding detail many workshops miss: the number plate. GOV.UK’s rules for number plates say motorcycles registered on or after 1 September 2001 must display a plate only at the rear, with the characters on two lines, and that every plate must be marked to show who supplied it and must not have a background pattern. What it means for your logo: the plate may carry only the supplier’s marking and certain permitted flags and identifiers, so your branding on a bike you sell moves to the handover pack: the icon on the key fob and the horizontal logo on a folder holding the service history and pre-delivery checklist.
Custom builds carry your name for decades
A custom or restoration build is the one job where your logo can live on the bike itself, with the owner’s blessing. Some builders mark their work with a small badge on the frame, the headstock or a side panel, or with a discreet decal under the lacquer. That badge is photographed at every show and in every sale listing for as long as the bike exists.
What it means for your logo: the icon has to engrave or etch at a few centimetres across, in one colour, on curved metal, so it cannot depend on a colour change or a thin outline. Builders who post build threads also need the icon for the profile picture, so the same small shape works for both.
An example from our studio: Roost
Roost is an identity from our studio for a motorcycle repair workshop. The idea is in the double o: the two letters are drawn as one roller-chain plate, pinched at the waist, and the counters are the roller holes. A chain plate is a part most riders have cleaned, adjusted and replaced, so the reference lands without a single picture of a bike, and the joined shape works on its own as a sticker or a frame badge.
The lettering is a heavy, rounded lower case, which stays friendly at helmet-sticker size and bold across a shutter. Reading the tiles in order: white on red is the shutter and the T-shirt; full colour, black letters with the chain plate in red, suits the job card and the website; black only covers engraving, patches and invoices; and black on red is a second shutter or sticker option that needs no white ink.
Skulls, wings and crossed pistons
Winged wheels, skulls, flames, spark plugs and crossed pistons fill the walls of every bike show. They look tough on a T-shirt, but at sticker size a pair of crossed pistons is a grey blob, and a skull says custom chopper shop even if you mostly service commuter scooters. If you work on everything from 125s to adventure bikes, a strong name with one built-in detail, as Roost does with its chain plate, will suit all your customers. Keep the bike brands you specialise in as words on the website and the shutter panel, never as manufacturer logos inside your own mark.
Shutter, sticker and badge files for £129
Our motorcycle garage logo design is £129 with every layout: horizontal for the shutter, overalls and invoices, stacked for jacket patches and the T-shirt back, and the icon for stickers, frame badges and your profile picture. The pack includes a single-colour version for engraving, embroidery and vinyl, a 3D mockup, every file format a patch maker or sign writer asks for, unlimited concepts and unlimited revisions within your brief, and the copyright passes to you once the files are delivered. If you are planning a site that takes MOT and service bookings, our guide to garage website costs sets out the options, and the full fee list is on our pricing page.
Rebrand in the lay-up months
Winter, when bikes come in for storage and big jobs and the café stops are quiet, is the time to change. Repaint the shutter on a dry week, print the first batch of stickers and patches, and switch the profile pictures before the first spring bike night, so the new look arrives with the season’s first rides. Keep handing out old stickers until they run out; an old sticker on a helmet still sends riders to the same door. Customers rate us 4.8/5 Excellent, and first concepts reach you within 48 hours of your completed brief, so a logo ordered in the dark months is on the shutter long before the clocks change. The shutter already faces every rider on the café run, so order your motorbike garage logo and give it a mark worth painting.
