Digital Marketing & SEO
10 Nov 2026
How does Google Ad Rank decide where your ad appears?
The highest bid does not always win the top spot on Google. Here is how Ad Rank decides…
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Digital Marketing & SEO
Digital Marketing & SEO guides
SEO, Google Ads, Meta Ads, social media, and email marketing strategies that drive real revenue for UK businesses. Practical guides from a UK online agency.
133 articles in this category
Digital Marketing & SEO
10 Nov 2026
Free Google Shopping Listings: 5 Steps for UK Shops
You do not need to pay for adverts to appear in Google Shopping. Here is how free listings…
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Digital Marketing & SEO
10 Nov 2026
How to get people to actually subscribe to your newsletter
Nobody wants more email in general. People want specific things they value. Here is how to make a…
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Digital Marketing & SEO
10 Nov 2026
Yell vs Google Ads: £699 a Month vs Pay-Per-Click (UK)
Yell's managed marketing packages compared with paying Google Ads directly, with listed prices as of October 2026, a…
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Digital Marketing & SEO
10 Nov 2026
Creative newsletter ideas that do not feel like adverts
People only buy from newsletters they open, and they only open the ones that have earned it. Here…
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Digital Marketing & SEO
10 Nov 2026
Sudden Wave of Bad Reviews? 7 Steps for the First 48 Hours
A triage plan for a sudden wave of bad Google reviews: what to do in the first two…
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Digital Marketing & SEO
9 Nov 2026
Brand advertising or campaign advertising: where to start?
One adviser says build the brand, another says run a campaign and track the calls. Both are right,…
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Digital Marketing & SEO
9 Nov 2026
Black Friday and winter newsletter ideas for small shops
A small shop cannot out-shout the big retailers in November. It can be the email people are glad…
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Digital Marketing & SEO
9 Nov 2026
Are PPC certifications worth it for business owners?
A PPC certificate impresses nobody who buys your products. The learning behind it can still save you money.…
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Digital Marketing & SEO
9 Nov 2026
Not in the Google Local Pack? 6 Causes and a 30-Day Fix
Google ranks local results on relevance, distance and prominence, and nobody can pay their way in. Here is…
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Digital Marketing & SEO
9 Nov 2026
Image SEO: Alt Text and File Names in 5 Examples (2026)
Most small business photos go up as IMG_4127.jpg with no description. Here is how to write alt text…
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Digital Marketing & SEO
9 Nov 2026
What Monthly SEO Includes: 6 Months of Deliverables (UK)
Many businesses pay for SEO every month without knowing what they get. Here are the four workstreams, the…
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