In-depth branding strategy, logo design, brand identity systems, and rebranding guides for UK businesses. From naming your company to crafting a complete visual system.
95 articles in this category
Quick answer Plumbing and heating is a distress-purchase trade: customers usually find you when something is leaking, cold…
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Quick answer An electrician’s logo has one job: make you look safe, qualified and established in the two…
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The 7 principles behind every great logo (simple, memorable, scalable, timeless and more) explained with examples from a…
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Wordmark, lettermark, emblem, combination, abstract and more: the main types of logos explained simply, with examples and when…
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Outdated, inconsistent, or just not working? 7 honest signs your logo needs a redesign, and how to tell…
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What a logo redesign costs in the UK, when a refresh beats a full rebrand, and how to…
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Which logo file do you actually need, and why? SVG, PNG, AI, EPS, PDF and JPG explained in…
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Do you own your logo? The difference between copyright and trademark in the UK, how to register a…
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What logo colours say about your brand, how to pick the right palette for your industry, and the…
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Most trades businesses in the UK don’t lose work because they’re bad at the job. They lose it…
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Startup and SaaS logo design built for app icons, product UIs and pitch decks. The modern, scalable styles…
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Salon, barber and beauty logo design that looks great on shopfronts, social and products. The elegant and bold…
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