Branding & Identity
7 Aug 2026
Logo Design for Painters & Decorators: Standing Out in the Most Crowded Trade
Quick answer Painting and decorating has the lowest barrier to entry of any trade (anyone with a brush…
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Branding & Identity
Branding & Identity guides
In-depth branding strategy, logo design, brand identity systems, and rebranding guides for UK businesses. From naming your company to crafting a complete visual system.
95 articles in this category
Branding & Identity
6 Aug 2026
Logo Design for Couriers & Transport Firms: Branding That Works at 56mph
Quick answer A courier or transport logo earns its keep in motion: on a van overtaking traffic, on…
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Branding & Identity
5 Aug 2026
Negative Space Logos: The Design Trick That Makes People Look Twice
Quick answer A negative space logo hides a second image in the gaps of the first: the arrow…
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Branding & Identity
4 Aug 2026
Logo Design for Carpenters & Joiners: Craft You Can See Before the First Cut
Quick answer Carpentry sells on evidence of care: clean joints, square frames, finish that survives a close look.…
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Branding & Identity
3 Aug 2026
Mascot Logos: When a Character Builds Your Brand (and When It Embarrasses It)
What is a mascot logo, and how much does one cost in the UK? A mascot logo is…
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Branding & Identity
2 Aug 2026
Logo Design for Roofers: Built to Be Seen From the Street (and the Scaffold)
Quick answer Roofing has a marketing advantage no other trade quite matches: your job sites advertise themselves. A…
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Branding & Identity
1 Aug 2026
Logo Design for Accountants & Bookkeepers: Trustworthy Without Being Forgettable
Quick answer An accountant’s logo has a strange brief: it must signal absolute reliability (people are handing you…
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Branding & Identity
31 Jul 2026
Black and White Logos: Why the Best Brands Are Designed in Monochrome First
What makes a good black and white logo? A good black and white logo still looks deliberate in…
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Branding & Identity
29 Jul 2026
Fonts for Logos: How Typeface Choice Shapes What Customers Believe About You
What are the best fonts for logos? The best font for a logo is the one whose style…
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Branding & Identity
28 Jul 2026
Logo Design for Builders: Winning Trust from the Kerb, the Hoarding and the Quote
Quick answer A domestic builder’s logo is judged in three places before you ever meet the customer: the…
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Branding & Identity
27 Jul 2026
Logo Design & Branding Statistics UK (2026)
Last updated: 22 August 2026. This page collects sourced statistics on logo design and branding in the UK…
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Branding & Identity
27 Jul 2026
Wordmark, Icon or Both? How to Choose the Right Logo Format for Your Business
Quick answer For most new and small businesses, a wordmark-led logo with an optional simple icon is the…
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