Branding & Identity
31 Jul 2026
Black and White Logos: Why the Best Brands Are Designed in Monochrome First
Quick answer Every professional logo is — or should be — designed in black and white first, with…
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In-depth branding strategy, logo design, brand identity systems, and rebranding guides for UK businesses. From naming your company to crafting a complete visual system.
90 articles in this category
Quick answer Every professional logo is — or should be — designed in black and white first, with…
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Quick answer Typography is most of logo design: strip the icons away and the majority of strong identities…
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Quick answer A domestic builder’s logo is judged in three places before you ever meet the customer: the…
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Last updated: 22 August 2026. This page collects sourced statistics on logo design and branding in the UK…
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Quick answer For most new and small businesses, a wordmark-led logo with an optional simple icon is the…
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Quick answer Plumbing and heating is a distress-purchase trade: customers usually find you when something is leaking, cold…
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Quick answer An electrician’s logo has one job: make you look safe, qualified and established in the two…
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The 7 principles behind every great logo (simple, memorable, scalable, timeless and more) explained with examples from a…
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Wordmark, lettermark, emblem, combination, abstract and more: the main types of logos explained simply, with examples and when…
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Outdated, inconsistent, or just not working? 7 honest signs your logo needs a redesign, and how to tell…
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What a logo redesign costs in the UK, when a refresh beats a full rebrand, and how to…
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Which logo file do you actually need, and why? SVG, PNG, AI, EPS, PDF and JPG explained in…
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