Quick answer
An event company logo is £129 with us and needs three layouts, all included: an icon for kit and asset stickers, a stacked version for crew tees and banners, and a horizontal one for quotes and your website. It ends up stuck on flight cases, stencilled on furniture, printed on proposals and seen in the corner of every set-up reel. So it has to be a solid, simple shape that survives vinyl, spray paint and a phone screen.
Planner, hire company or both?
This page is for the businesses that make events happen: corporate event planners, party planners, furniture and tableware hire, marquee and tent hire, inflatable and soft play hire, and balloon and backdrop stylists. Customers judge you on a portfolio and a quote, then meet your brand at the venue on your kit and your crew, so the logo has to work in both places.
| Business | How work is won | Where the logo has to perform |
|---|---|---|
| Corporate event planner | Proposals, pitches, repeat clients | PDF proposals, client portals, lanyards and signage |
| Party planner and stylist | Instagram, referrals, venue lists | Social avatar, reels, mood boards, quotes |
| Furniture, tableware and decor hire | Website catalogue, venue partnerships | Asset stickers, delivery notes, the van |
| Marquee and tent hire | Site visits and quotes | Quotes, site plans, crew kit, poles and bags |
| Inflatable and soft play hire | Local search, Facebook, school and fete organisers | Safety boards, kit bags, booking confirmations |
Many businesses straddle two rows, such as a planner who also hires out a backdrop collection. One logo can serve both if the website separates the services.
Branding event kit: stickers, stencils and flight cases
At a venue, your equipment is seen by hundreds of guests, venue staff and other suppliers, and it is often the only branding you are allowed. It is also how kit comes home. Stickers, stencils and tags on equipment do three jobs at once:
- Recognition. A planner or venue manager sees your cases at another event and remembers the name.
- Returns. Chairs, linen bags and lighting stands get mixed up with other suppliers’ at strike-down (taking the event apart at the end). Your icon on every item, with an asset number, gets it back to the right van.
- Deterrence. Clearly branded equipment may be less tempting to walk off with, and it is easier to identify if it goes missing.
Equipment branding takes a beating, so design the icon as a solid shape that can be cut from vinyl, stencilled with spray paint or laser-etched, and that reads in white on black flight cases as well as in black on white furniture. Our guide to ordering custom stickers explains how to brief a sticker printer so the result looks right.
Hire companies also arrive by van, often parked at the venue entrance for hours during load-in (bringing the kit in and setting up). Keep the van simple: the horizontal logo, your website and one line about what you hire. Van graphics are designed separately from the logo through our Vehicle Wrap and Signage design (from £99), using the same files.
Inflatables and the PIPA tag
Inflatable hire has its own rule of thumb for branding. PIPA, the inflatable play inspection scheme, describes its tags as the registration plate of inflatables covered by the scheme, and anyone can check a tag’s status on its website. The HSE’s safety advice on bouncy castles and play inflatables says most will display either a numbered PIPA tag or an ADIPS declaration of compliance to show they meet BS EN 14960. Hirers, schools and councils look for that tag, so never place your logo stickers over or near it in a way that hides it. Put your brand on the blower bag, the safety sign board and the kit bags instead, and make the safety rules board a branded template with your logo at the top and the rules large and clear underneath.
Marquees, arches and backdrops: the client’s event comes first
Most event décor belongs, visually, to the client. A wedding, a product launch or a 40th birthday has its own colours and theme, and your logo should not compete with it. Good event companies brand quietly:
- A small plaque or tag on the marquee entrance pole, the backdrop frame or the balloon arch base, visible to anyone who looks for it.
- A small credit on printed extras, such as the foot of the table plan or the welcome sign, if the client agrees.
- Your crew, whose clothing carries the brand during set-up and strike-down rather than during the event itself.
That is why a one-colour version that can sit discreetly on any colour scheme is more useful to an event business than a loud full-colour mark.
Proposals, quotes and set-up reels
Events are sold on paper and screens long before anyone arrives on site. Your logo appears on the quote form on your website, the proposal PDF, mood boards, floor plans, timelines and invoices. Corporate clients often ask for proposals that sit alongside their own branding, so a horizontal version with plenty of clear space makes a tidy co-branded cover. Keep one header style across every document, so a client scrolling through three suppliers’ proposals can find yours instantly. Our guide to presentation design costs covers what goes into a polished proposal deck.
The same goes for video. Time-lapse set-ups and reveal reels are a strong source of enquiries for an event business. Add the icon as a small, semi-transparent watermark in the same corner every time, and use the stacked logo on the end frame. Keep it small: viewers came for the transformation, not the logo, and a large watermark makes your work look like an advert.
Venue partnerships and recommended supplier lists
Many venues keep a list of recommended or approved suppliers, and being on it can bring a steady flow of bookings. Venue coordinators judge you on reliability and presentation, and your logo appears on their website, their welcome packs and the supplier sheets they send couples and clients. Send them a clean horizontal logo, a square icon and a one-line description, and keep them updated if anything changes.
Crew clothing for set-up and the night
Crews are visible at load-in and strike-down, and sometimes during the event as hosts or technicians. A stacked logo on the back of a tee or hoodie, the icon on the chest and a plain, dark garment colour work for most events. If your staff wear name badges as hosts, our guide to event name tags people can actually read shows how to balance the logo and the name. For hi-vis during outdoor set-ups, use the one-colour version so it prints cleanly on fluorescent fabric; our guide to logos for embroidery explains what stitches well. Workwear suppliers will ask for the same vector files.
Safety paperwork carries the brand too
Venues and organisers often ask suppliers to send risk assessments, method statements and insurance details before an event. The HSE’s event safety guidance covers planning, managing and reviewing an event, with sections for contractors, organisers and venue owners. Those documents are read by people who decide whether you get invited back, so give them the same branded header as your proposals. A tidy, consistent pack signals a company that takes safety as seriously as styling.
Event company logo ideas beyond balloons and champagne glasses
| Cliché | Why it struggles | A stronger route |
|---|---|---|
| Balloons or confetti bursts | Busy, hard to cut in vinyl, and says children’s party | A bold icon from your name, built to stencil |
| Clinking champagne glasses | Generic, and limiting for corporate or family work | A confident wordmark with one memorable letter |
| A calendar or clipboard | Reads as admin software, not events | A shape drawn from what you build, such as an arch or a frame |
| Thin script with sparkles | Disappears on flight cases and crew tees | A heavier script or a clean sans, with no sparkles |
A worked example: a furniture and backdrop hire firm
This firm is fictional, sketched to show the thinking rather than a real client. A two-van firm hires chairs, tables and backdrop frames for weddings and corporate dinners. Before: a thin gold script with a champagne-glass flourish, which disappears on black cases and cannot be stencilled. After: a heavy wordmark with an arch drawn into the first letter, a solid icon of that arch for asset stickers, and a one-colour version that sprays cleanly through a stencil onto plywood crates.
The owners approve it only after three tests: the icon cuts from vinyl at sticker size with no fiddly pieces, it reads in white on a black case and in black on a white chair, and the asset number fits beside it on one sticker.
What £129 covers for an event business
Our Logo Design is £129 with all layouts included: the asset-sticker icon, the crew-back version and the proposal lockup come in one order. You see first concepts within 48 hours, with no cap on concepts and unlimited revisions within your brief. You receive vector files for vinyl cutters, stencil makers and printers, a single-colour version for stencils and hi-vis, a 3D mockup and every common file format, and the copyright is yours on delivery.
- Banner, van and website prices are on our pricing page.
- To compare, our UK logo cost guide sets out what logos typically cost elsewhere.
- Our events and entertainment page covers websites built for bookings.
Rebranding between seasons, not during them
Event businesses cannot afford a confused brand in their busiest months, when kit is out every weekend. Brief the logo in a quieter spell, switch your website, quote form and social profiles first, then re-sticker equipment as it comes back for cleaning and maintenance, and order new crew clothing before the next season starts. When you are ready, order your event company logo and send a few photos of your kit with the brief. Say whether your kit is mostly black flight cases or white furniture, and each concept will be tested on that colour.
