Quick answer
Your dog walking or training logo costs £129 with us, with the horizontal, stacked and icon versions all in the price. It is mostly seen outdoors and on the move: on the back of a hi-vis vest across a park, on the rear doors of a van full of crates, on a training class certificate and in the WhatsApp photo an owner gets at lunchtime. Make it bold, simple and readable from twenty metres.
This page is for solo and small-team dog walkers, pet sitters, puppy and obedience trainers, behaviourists, and walkers who also offer home boarding or day care. Grooming salons have a different brief. A walker or trainer works much like a coach with no premises, from a kit bag, a phone and a field, so the nearest live guide is our page on logo design for personal trainers; this one covers what is specific to dogs.
Walking, training, boarding or day care: the rules beside your logo
What you offer decides what you must show next to your name, and in England some of it is set by law. The GOV.UK page on the boarding for cats or dogs licence says that in England you need a licence from your council to run a dog day care business, a dog boarding business in your home, or a business that arranges boarding with other people, even if you only look after a small number of animals at home. Licence holders must display the licence number in any advertising and display the licence clearly on the premises.
| Service | What the sources say | What goes beside the logo |
|---|---|---|
| Home boarding | Council licence needed in England; licence number in any advertising | Licence number on the website, flyers, van and social profiles |
| Dog day care | Council licence needed in England; licence number in any advertising | The same, plus the licence displayed at the premises |
| Group dog walking | Councils such as Tower Hamlets limit dogs per walker in public spaces, with a licence for larger groups | Your council licence or permit details where it issues one |
| Training and behaviour | Voluntary registers exist, such as the ABTC’s practitioner directory | Your name as it appears on the register, on handouts and the website |
What it means for your logo: if you board or run day care, the licence number has to appear in every advert, so the horizontal layout gets a clear line beneath it for “Licensed by [council], licence no.”, set in the same typeface as your descriptor so it reads as part of the design on a flyer, a van side or a Facebook post.
How many dogs, and which park
Group walking rules are local. Tower Hamlets Council in London, for example, explains in its professional dog walkers licence FAQs that walking more than four dogs needs a professional dog walker’s licence under its Public Spaces Protection Order, and that the licence allows up to six dogs at any one time. Other councils and park owners set their own limits, so check every area you walk in.
A walker with six dogs in a plain coat can look like a stranger with too many dogs; in a branded vest, like a licensed business. What it means for your logo: the stacked layout, with no fine detail, goes large on the back of that vest.
The back of the vest and the lead in your hand
Your most valuable advertising space is between your shoulder blades. Other dog owners in the park see it at a distance, often from behind, often in rain. The stacked layout printed large on a hi-vis vest or a softshell, with the phone number underneath, reads across a field. Fluorescent yellow and orange fabric change how colours look, so the one-colour version is usually the right choice there. Smaller pieces carry the icon:
- Treat pouches and poo-bag holders, which owners see up close at pick-up.
- Branded slip leads for training classes and spare leads on walks.
- A temporary tag on a dog’s harness with your business name and number while it is in your care, so anyone who finds a dog that has slipped away can reach you fast.
Printing on outdoor jackets and vests is covered in our branded clothing guide.
Crates, vans and the secure field
Many walkers drive dogs to woods, beaches or hired secure fields, so the van becomes a moving billboard parked outside clients’ homes several times a day. Rear doors suit the icon and a phone number; side panels take the horizontal logo above the licence line if you board. Vents and windows on dog vans break up the panels, so a compact mark is easier to place than a long one. Van lettering is its own job, from £99 through our vehicle graphics service, drawn from the same logo files.
Classes, certificates and the village hall
A trainer’s brand appears in rented rooms and fields: a village hall on Tuesday night, a sports field at the weekend, a client’s kitchen for a behaviour visit. Bring the brand with you: a pull-up banner for the hall, a feather flag at the field gate, branded handouts that owners stick on the fridge, and a certificate for each puppy course. Certificates get photographed and shared, so make yours look proper: the stacked logo at the top, the dog’s name large, your own course name, and the date. Our guide to feather flag design covers outdoor flags.
Some trainers and behaviourists join a voluntary register. The Animal Behaviour and Training Council describes itself as setting and maintaining standards of knowledge and practical skills, and it keeps a directory of assessed practitioners. What it means for your logo: an owner may check that directory before booking, so your course certificates and handouts carry your name under the stacked logo exactly as the directory lists it, letting the two be matched in seconds.
House keys, WhatsApp and the lunchtime photo
Walkers and sitters are trusted with keys, alarm codes and pets that are part of the family. Your brand should look careful. What it means for your logo: the icon has to work alone on a key fob beside a reference code and nothing that identifies the house, so a dropped bunch of keys tells a finder who to ring but not which door they open.
The daily update is the other place trust is built. An owner at work gets a photo of their dog mid-walk, and some walkers add a short “walk report” with time out, where you went and how the dog was. A small corner icon on those photos, or a branded card template, makes every message look like it came from a business.
Beyond the paw print and the tangle of leads
Paw prints, a silhouette of a person pulled by several dogs, a dog in a circle, footprints beside paw prints: these fill every local listing. A few stronger routes:
- Your local landscape. A hill, a common, a coastline or a woodland you walk every day is ownable and tells people where you work.
- Movement without a picture. A wordmark with a confident, forward slant suggests a walk better than any running dog.
- For trainers, calm over chaos. A dog sitting, focused and attentive, says more about good training than one leaping for a ball.
Our guide to mascot logos explains when a drawn character helps and when it holds a business back.
Your £129 walking or training logo, piece by piece
For £129 our Logo Design gives you all three layouts: horizontal for your website, flyers and the van side above your licence line; stacked for the back of the vest, the pull-up banner and course certificates; and icon-only for treat pouches, harness tags, key fobs and your WhatsApp and social profile picture. Concepts have no limit and neither do revisions within your brief; you also get a one-colour version for hi-vis printing and vinyl, a 3D mockup and every file format a printer, embroiderer or van signwriter might need. Once the files are delivered, the copyright is yours. Flyers for a new round are £89 with our Flyer and Leaflet Design, and our pricing page lists the rest.
Rolling out the new look on the daily round
Walkers see the same owners every week, so start where they look: the WhatsApp profile picture and your social accounts first, then the vest, because it is seen on every walk. Letter the van next, add the licence line to every advert if you board, and replace leads, pouches and key fobs as you go. If you are adding training or boarding to a walking business, rewrite the descriptor under the logo, for example from “dog walking” to “walking and home boarding”. First concepts reach you within 48 hours of your completed brief. Customers rate us 4.8/5 Excellent. The back of your vest is the first thing the new files make possible: order your dog walking logo.
