Logo Design Bromsgrove: £129, All Layouts

What a Bromsgrove logo has to handle

Name and trade, nothing else

Bromsgrove District Council's High Quality Design guidance says a fascia should state only the name of the trader and, if necessary, the nature of the trade, and should not generally be more than 0.6 metres deep. Source: Bromsgrove District Council, High Quality Design SPD (publication version, June 2019)

What it means for your logo: Your logo should be the name with, at most, a short trade line under it. Keep slogans, phone numbers and lists of services out of the main lockup.

Letters up to 0.3 metres high

The guidance says fascia lettering should generally be no more than 0.3 metres (12 inches) high, and that hand-painted lettering on fascias will be encouraged. Source: Bromsgrove District Council, High Quality Design SPD (publication version, June 2019)

What it means for your logo: The wordmark may be painted by hand at about a foot tall, so keep the letterforms simple enough for a signwriter and check they read at that size from across the street.

Small hanging signs in metal or wood

Projecting signs should not exceed 0.4 square metres, the council will not normally allow them to be illuminated, and traditional hanging signs denoting a trade on historic buildings should be metal or wood on a metal bracket. Source: Bromsgrove District Council, High Quality Design SPD (publication version, June 2019)

What it means for your logo: Give the icon a strong silhouette that could be cut from a sheet of metal or painted on a board, because on a small, unlit hanging sign the shape does all the work.

From brief to files, without leaving Bromsgrove

We are an online UK studio, so there is no office to visit and no meeting to book: every step happens online, wherever in Bromsgrove you are.

Brief online

A short form about your business, your customers and what you like. No meeting needed.

Concepts in 48 hours

First concepts by email within 48 hours of your completed brief.

Revise by email

Unlimited revisions within your brief until it is right.

Files by download

Every layout and format, plus a single-colour version, with the copyright transferred to you.

A fascia that says who you are

Bromsgrove District Council's High Quality Design guidance (publication version, June 2019) is short and firm on fascias. Check the current version with the council before you order a sign. A fascia should state only the name of the trader and, if necessary, the nature of the trade. It should not generally be more than 0.6 metres deep, and unnecessary duplication of a name on a single fascia will not be permitted.

That is a good discipline for a logo anyway. The main lockup should be your name, and if the name does not say what you do, a short trade line under it: Kitchens, Joinery, Electrical. Slogans, phone numbers and service lists belong on the window, the van and the website. We deliver the logo with and without its trade line, so you can use the right one in each place.

Not every Bromsgrove business has a fascia. For business premises, the guidance says free-standing signs should sit within a landscaping scheme, preferably near the main site entrance; they can carry the logo and the name of the business, and their colours should not detract from street signage. So a yard or unit sign beside a road is a logo decision too: a palette that borrows road-sign colours, or a mark shaped like a warning sign, competes with the signs drivers need to read. We choose colours that stand apart from them.

Painted by hand, about a foot high

The guidance says lettering should generally be no more than 0.3 metres (12 inches) high, unless exceptional circumstances prevail, and that hand-painted lettering on fascias will be encouraged.

A logo that will be painted by a signwriter needs letters a brush can follow: clean curves, even strokes, no gradients and no detail finer than a brush can hold. At 0.3 metres it also has to read from across the road. We judge every wordmark at small sizes before you see it, and the single-colour version included with every logo is the one a signwriter paints from.

A hanging sign that works unlit

Projecting signs should not exceed 0.4 square metres, and the council will not normally allow them to be illuminated. On historic buildings, traditional hanging signs denoting a trade may be suitable, made of metal or wood and hung from a well-designed metal bracket. Where signs in a conservation area are lit at all, the guidance says illumination will not normally be permitted unless it is halo or down lit. The government's guide to advertisement control (Outdoor advertisements and signs: a guide for advertisers, June 2007) says the deemed consent for internally lit letters and halo lighting does not extend to premises in a conservation area, so ask the council about any lit sign there. A conservation area is one a council has designated under section 69 of the Planning (Listed Buildings and Conservation Areas) Act 1990, so check whether your street is in one.

A small, unlit sign is read by its shape. A strong silhouette, cut from metal or painted on wood, is recognisable in poor light and from an angle; a detailed illustration is not. Every logo we deliver includes an icon-only layout, and we draw it from one detail of your trade so it reads as yours when it hangs alone. See everything included in Logo Design.

Logo design for Bromsgrove businesses