Branding, Design & Marketing Insights.
Expert guides, real pricing and strategy to help UK businesses look their best and win more work.
How Much Does Google Business Profile Setup Cost in the UK?
Does a Google Business Profile cost money in the UK? No: creating a Google Business Profile and listing your business on Google is free, as…
How to Photograph Your Own Work: A Practical Guide for UK Trades
Quick answer You do not need a camera. A modern phone plus roughly £60 to £150 of kit (a small tripod, a folding reflector and…
Logo Design for Flooring Companies: Standing Out When Every Rival Is “Something Flooring”
Quick answer Flooring is one of the hardest trades to look distinctive in: the names are nearly interchangeable, the palettes are all beige-and-brown, and half…
Logo Design for Mobile Mechanics: When You Have No Garage, the Brand Is the Premises
Quick answer A mobile mechanic has no forecourt, no reception and no signage on a main road, so the logo carries reassurance that a fixed…
Logo Design for Solar & Renewable Energy Installers: Looking Like a 25-Year Promise
Quick answer A solar or renewables logo has an unusual job: it has to look like it will still exist in 25 years, because that…
What a UK Trade Business Website Actually Needs (And What It Doesn’t)
Quick answer A trade website needs to do exactly one thing: turn someone who has already decided they need a plumber, roofer or sparky into…
Logo Design for Tree Surgeons & Arborists: Competence, Not Just Chainsaws
Quick answer A tree surgeon’s logo has to signal something no other trade logo does: competence with something genuinely dangerous, next to someone’s house. Customers…
Logo Design for Locksmiths: Looking Trustworthy at Eleven O’Clock at Night
Quick answer Locksmithing in England and Wales is not a licensed trade: anyone can print cards and call themselves a locksmith tomorrow. That puts an…
Logo Design for Window Cleaners: Being Remembered by a Round You Rarely Meet
Quick answer A window cleaner’s logo has an unusual job. It has to be recognised by the same few hundred households every four to eight…
Checkatrade vs Google Ads for UK Trades: Where the Leads Really Come From (2026)
How does Checkatrade compare with Google Ads for a UK trade business? Checkatrade is a fixed monthly membership, priced by trade and area and usually…