UK Logo & Brand Design Price Index 2026
A UK design studio that publishes a fixed logo price charges a median of £272 for its cheapest package. A logo maker's cheapest paid package is about £19, a marketplace listing £30 and a brand identity package £519. They come from a dataset of 96 prices that 28 providers publish on their own websites, each checked twice on 6 October 2026.
Key findings
- UK studio logo: median starting price £272 across 8 studios (£295 without our own price). Listed packages run from £129 to £4,499.
- Brand identity package: median starting price £519 across 8 providers, about double a logo on its own.
- Logo makers: Looka's cheapest package is a single low-resolution PNG and DesignEvo's has no vector file. Vector files, which printers and sign makers ask for, come in the dearer packages (median top package £54).
- Marketplaces: a median of £30 across 27 first-page logo listings on Fiverr and PeoplePerHour, before the platform's service fee.
- Contest sites: 99designs' cheapest logo contest is £299 once VAT is added, close to the UK studio median.
- Vectorising an existing logo: a median of £15 across listed vectorising services, against £7.99 a month for auto-trace software.
- Freelance day rates: a midweight UK freelance designer bills £250 to £325 a day (Represent 2026 salary survey), so a fixed-price studio logo costs about one freelance day.
The index at a glance
Each provider counts once in a tier, except marketplace listings, where each seller counts once. The starting price is a provider's cheapest listed package in that tier; the top package is its dearest. All figures are in pounds including VAT, rounded to the nearest pound.
| Tier | Providers | Median starting price | Median top package | Cheapest to dearest listed |
|---|---|---|---|---|
| Online logo makers | 3 | £19 | £54 | £15 to £95 |
| Freelance marketplace gigs | 27 sellers | £30 | n/a | £10 to £100 |
| Design contest sites | 2 | £262 | £772 | £226 to £1,319 |
| UK studios: logo packages | 8 | £272 | £327 | £129 to £4,499 |
| Brand identity packages | 8 | £519 | £675 | £299 to £2,700 |
| Vectorising a logo: services | 15 sellers | £15 | n/a | £5 to £79 |
Contest sites rest on two providers and logo makers on three, and the marketplace and vectorising figures rest on the first page of listings on the day we checked, which rotate. Treat those medians as indicative. Hourly rates, day rates and software subscriptions are not the same kind of price, so they are listed separately below rather than charted.
Every price in the index
The listed price is copied exactly as the provider shows it. The comparable price converts it to pounds and adds VAT where the listing excludes it, so every row can be compared on the same basis.
Online logo makers
Paid one-off logo file packages from AI and template logo makers.
| Provider | Package | Listed price | Comparable (£ inc. VAT) |
|---|---|---|---|
| Looka | Basic Logo Package (one low-res PNG)Shown in US dollars to a UK visitor. | $35 one-time | £26 |
| Looka | Premium Logo Package (PNG, EPS, SVG, PDF)Shown in US dollars to a UK visitor. | $72 one-time | £54 |
| Designhill | Basic logoA "starting at" price. | starting at $20 | £15 |
| Designhill | Premium logoA "starting at" price. | starting at $65 | £49 |
| Designhill | Enterprise logoA "starting at" price. | starting at $125 | £95 |
| DesignEvo | Basic (high-res PNG and JPG)Shown beside a struck-through $49.99. | $24.99 USD one time | £19 |
| DesignEvo | Plus (adds SVG and PDF vector files)Shown beside a struck-through $99.99. | $49.99 USD one time | £38 |
Freelance marketplace gigs
Starting prices of the logo listings on the first page of a marketplace’s logo pages. Each listing is a different seller, and each counts once.
| Provider | Package | Listed price | Comparable (£ inc. VAT) |
|---|---|---|---|
| Fiverr | Logo design category, first-page listings (8 sellers)Sellers' "From" prices (their cheapest package). Fiverr adds a service fee at checkout. The listing rotates: an earlier fetch the same day showed 3 different sellers, one at £129. | From £12 to From £37 | £12 to £37, median £26* |
| PeoplePerHour | Logo design offers listed on its vector logo designers page (19 offers)Logo design offers only; four vectorising offers are counted under vectorisation and one £145 brand identity offer is left out. PeoplePerHour adds a service fee at checkout. | £10 to £100 | £10 to £100, median £30* |
Design contest sites
Logo contest packages, where many designers submit and you pick a winner.
| Provider | Package | Listed price | Comparable (£ inc. VAT) |
|---|---|---|---|
| 99designs | Logo contest, BronzePage states "Prices exclude Sales Tax". | £249 | £299 |
| 99designs | Logo contest, SilverExcludes sales tax. | £409 | £491 |
| 99designs | Logo contest, GoldExcludes sales tax. | £739 | £887 |
| 99designs | Logo contest, PlatinumExcludes sales tax. | £1,099 | £1,319 |
| crowdspring | Logo project (contest)Starting price only; higher package prices appear only inside the order flow. | Projects start at $299 (including all fees) | £226 |
UK studios: logo packages
UK design studios and freelancers that publish a fixed price for a logo.
| Provider | Package | Listed price | Comparable (£ inc. VAT) |
|---|---|---|---|
| Essex Logo Design (Design FX Studio Ltd) | Budget-friendly packageEssex. Page: "Prices exclude VAT @ 20%". | £149 (prices exclude VAT) | £179 |
| Essex Logo Design (Design FX Studio Ltd) | Best-seller packageExcludes VAT. | £249 | £299 |
| Essex Logo Design (Design FX Studio Ltd) | Logo illustration packageExcludes VAT. | £299 | £359 |
| HELYI Creative | Logo design (3 concepts, 2 revision rounds)Art on Computers Ltd. Page: "No VAT to add". | £150 | £150 |
| TrustedLocal | Logo onlyLondon. A "from" price. | From £249 | £249* |
| Logo Depot | Custom logo design (with free stationery design)London. Offer price. | £295 (shown beside a struck-through £395) | £295* |
| Nautilus Marketing | BronzeLondon. | £299 | £299* |
| Nautilus Marketing | SilverLondon. | £429 | £429* |
| Penement Design | P1: Branding Design (3 logo concepts)East Yorkshire. | £499.00 | £499* |
| The Pixel Freak | StandardStourbridge, West Midlands. | £499.00 | £499* |
| The Pixel Freak | Premium | £999.00 | £999* |
| The Pixel Freak | Ultimate (limited availability) | £4499.00 | £4,499* |
| Luxbranding our price | Logo Design (all layouts included)Our own published price. Stacked, horizontal and icon-only layouts are included. | £129 | £129 |
Brand identity packages
A logo plus brand guidelines, stationery or both, at a published fixed price.
| Provider | Package | Listed price | Comparable (£ inc. VAT) |
|---|---|---|---|
| HELYI Creative | Logo + brand guidelinesNo VAT to add. | £300 | £300 |
| HELYI Creative | Full brand identity (adds business card design) | £600 | £600 |
| SuperHub | Brand Design Package: EssentialsPaignton, Devon. | £449.99 | £450* |
| SuperHub | Brand Design Package: Premium | £749.99 | £750* |
| 99designs | Logo & brand identity pack (contest)Contest format: logo, business card, letterhead, envelope, Facebook cover. Tax basis not stated on this page. | from £489 | £489* |
| TrustedLocal | Complete brand identityLondon. A "from" price. | From £549 | £549* |
| Penement Design | P2: Branding & Stationery Design | £799.00 | £799* |
| Penement Design | P3: Corporate Design (adds brand guidelines) | £999.00 | £999* |
| Nautilus Marketing | Gold (logo, stationery, style guide)London. | £899 | £899* |
| Seventy Three Design | Business Logo Design (new logo + brief brand guide)Burton on Trent. A "from" price, payable in two instalments. | From £1597 | £1,597* |
| Seventy Three Design | Logo, brand guide, stationery, social and brochureA "from" price. | From £2700 | £2,700* |
| Luxbranding our price | Brand Identity DesignOur own published price. | £299 | £299 |
Vectorising a logo: services
Per-logo services that redraw or trace an existing logo as vector artwork. Some state that a person does the work; marketplace sellers often do not say. Marketplace listings count once per seller.
| Provider | Package | Listed price | Comparable (£ inc. VAT) |
|---|---|---|---|
| Vector Art Services UK | Simple / Basic / Complex vector conversionLondon. Page: "Vector conversion is done by hand". | £5 simple, £10 Basic, £ 25 complex | £5 to £25* |
| vectorise.me.uk | Logo vectorisation, flat rateTerms governed by the law of England and Wales. Page: "Our designers manually recreate your logo". | £25 | £25* |
| Instant Promotion | Vector Logo Re-drawBristol. Page: "our artwork team will carefully redraw it". | £25.00 + VAT | £30 |
| Fiverr | Vector tracing category, first-page listings (7 sellers)Sellers' "From" prices; some gigs offer a manual redraw, others do not say how the work is done. Fiverr adds a service fee. | From £7 to From £45 | £7 to £45, median £12* |
| PeoplePerHour | Redraw and vectorise offers (4 offers)PeoplePerHour adds a service fee. | £10 to £20 | £10 to £20, median £13* |
| Luxbranding our price | Recreate & Vectorise (one layout, redrawn by hand)Our own published price. Each additional layout is £39. | £79 | £79 |
* The provider does not say whether VAT is included, so the price is used as listed. Several free options also exist: Shopify's logo maker, Wix's logo maker and the free plans of Canva and Adobe Express. They are left out of the medians because a free download is not a comparable package.
Rates and subscriptions
These are priced by the hour, the day, the month or the year, so they sit outside the medians above.
Auto-trace software
Software that converts an image to vector automatically. Priced as subscriptions or licences, so not charted against one-off prices.
| Provider | Package | Listed price | Comparable (£ inc. VAT) |
|---|---|---|---|
| Vectorizer.AI | Web app, unlimited imagesBilled monthly, cancel anytime. | £7.99 / month | £7.99 per month* |
| Vector Magic | Online EditionBilled monthly. | £7.99 / month | £7.99 per month* |
| Vector Magic | Desktop EditionOne-time charge. | £224 / license | £224* |
| Adobe | Illustrator single app (Image Trace)Annual plan, prepaid. | £262.51/yr incl. VAT | £263 per year |
DIY design subscriptions
Template design tools used to make a logo yourself.
| Provider | Package | Listed price | Comparable (£ inc. VAT) |
|---|---|---|---|
| Canva | Canva ProCanva Free is £0. | £100 /year for one person | £100 per year* |
| Adobe Express | PremiumNo annual commitment, billed monthly. A free plan is also offered. | £9.98/mo incl. VAT | £9.98 per month |
| Looka | Brand Kit SubscriptionLogo files plus brand templates while subscribed. | $96/yr billed annually | £73 per year |
Marketplace hourly rates
Hourly rates a marketplace publishes for its logo and graphic designers.
| Provider | Package | Listed price | Comparable (£ inc. VAT) |
|---|---|---|---|
| Upwork | Logo designers, median hourly ratesUpwork: "Median hourly rates (USD)", from historical contracts worldwide. The same page says top logo designers charge $25 to $75 an hour, most $35 to $50. | $15 to $30/hr | £11 to £23 per hour |
| Upwork | Graphic designers, median hourly ratesThe same page gives a full range of $15 to $150 an hour, average around $25. | $15 to $35/hr | £11 to £26 per hour |
UK freelance design day rates
Day rates from a recruiter’s salary survey and from the rates booked on a UK freelance platform. We did not find a UK design agency that publishes its own day rate.
| Provider | Package | Listed price | Comparable (£ inc. VAT) |
|---|---|---|---|
| Represent salary survey | Design freelance day rate, JuniorRepresent is a London creative recruiter; the page body is headed 2026 Salary Survey (its browser title still says 2024). | £150 to £230 | £150 to £230 per day* |
| Represent salary survey | Design freelance day rate, Midweight | £250 to £325 | £250 to £325 per day* |
| Represent salary survey | Design freelance day rate, Senior | £350 to £425 | £350 to £425 per day* |
| Represent salary survey | Design freelance day rate, Design Director | £425 to £475 | £425 to £475 per day* |
| Represent salary survey | Design freelance day rate, Creative Director | £475 to £600 | £475 to £600 per day* |
| YunoJuno freelancer rates | Design, average day rate (2025)Same page: £367 in 2024. YunoJuno is a UK freelance platform; these are rates booked on it. | £385 | £385 per day* |
| YunoJuno freelancer rates | Branding Designer, day rateYear not stated beside the role table. | £396 | £396 per day* |
| YunoJuno freelancer rates | Graphic Designer, day rateYear not stated beside the role table. | £348 | £348 per day* |
We did not find a UK design agency that publishes its own day rate. The day rates above come from a recruiter's salary survey and from the rates booked on a UK freelance platform.
What the index shows
What the published prices cover
Firms that quote per project cannot appear in a benchmark of published prices, so read the studio medians as what a fixed-price studio charges, not as the ceiling of the UK market: one studio in the index lists a £4,499 logo package and another starts its new-brand package at £1,597.
The cheapest package rarely includes print-ready files
Looka's $35 package is one low-resolution PNG, and DesignEvo's $24.99 package has no vector file. Vector formats such as SVG, EPS and PDF, which sign makers, embroiderers and printers ask for, come in the dearer packages. Compare packages on the files they include, not only on the headline price. Our guide to what a logo should cost in the UK sets out what each kind of package should include.
99designs' cheapest contest costs about what a UK studio logo does
A 99designs Bronze contest is £249 before tax and £299 once UK VAT is added, close to the UK studio median of £272. The difference is the process: many designers submitting concepts, against one studio working on your brief.
Redrawing a logo costs less than designing one
Across listed vectorising services the median price is £15, and auto-trace software costs £7.99 a month. Simple marks trace well automatically; detailed ones, AI-generated images and garbled lettering usually need a person. Our guide on how to vectorise a logo covers which is which.
Methodology
- What counts: a price a provider publishes on its own public website for a logo, a brand identity package, logo vectorising, a design tool used to make a logo, or a designer's time. Nothing behind a login, a quote form or a checkout. No prices from blogs, directories or cost guides.
- Who counts: UK studios and UK vectorising services had to show a UK address, a company registration or UK governing law, and a page with a 2025 or 2026 date or copyright. Logo makers, marketplaces and contest sites are international platforms that sell to UK buyers.
- Checking: every price was recorded on 6 October 2026 and fetched a second time, by a different method, the same day. A price that could not be confirmed twice is not in the index.
- Marketplaces: for Fiverr and PeoplePerHour we recorded every listing on the first page of the category, each a different seller. Fiverr's listing rotates: a fetch earlier the same day showed three different sellers, one at £129. The figures here are from the two later fetches, which matched exactly.
- Currency: US dollar prices are converted at the European Central Bank euro reference rates for 5 October 2026, the latest published when the prices were checked: 1 euro = 1.1204 US dollars = 0.84720 pounds, so $1 = £0.7562.
- VAT: where a price is listed plus VAT, 20% is added (the standard UK rate), so the comparison reflects what a buyer who cannot reclaim VAT pays. Prices whose VAT basis is not stated are used as listed and marked with an asterisk.
- Medians: each provider contributes one starting price and one top price per tier, so a provider listing six packages weighs the same as one listing one. Marketplace listings are the exception: each seller counts once, so PeoplePerHour's 19 logo offers outweigh Fiverr's 8. "From" and "starting at" prices are used as listed. Sale prices are used where they are the current price, with the struck-through price noted.
- Our own prices: Luxbranding is one data point in three tiers, flagged in each table. Without it the UK studio logo median is £295 rather than £272, the brand identity median £549 rather than £519, and the vectorising median £14 rather than £15.
- Limits: small samples for contest sites (two) and logo makers (three); a sample of studios that choose to publish prices; marketplace fees not included; prices change, so each figure is true for the date it was checked.
Pages we checked and left out:
- DesignCrowd: no package price on its public pages on 6 October 2026.
- Tailor Brands and BrandCrowd: no logo price shown before entering the editor.
- Turbologo, WeePrint and Event Branding UK: more than one price shown for the same package, so there was no single listed price to record.
- Mr Logo Design, Into The Wild Studios, Ink Magic and Unlimited Industries: location or service details could not be confirmed from the pages we could reach.
- Cheap Logo Design and Quiddity Media: no date on the price page, so we could not confirm the price was current.
- Cost guides and blog posts quoting typical ranges: they describe the market rather than list a price anyone can buy at.
Download, cite or embed
One row per price: tier, provider, package, the price as listed, currency, billing, VAT basis, the comparable price in pounds, source URL and date checked. Free to use under CC BY 4.0 with credit to Luxbranding.
Sources
All checked 6 October 2026.
- Looka: looka.com/pricing/
- Designhill: designhill.com/tools/logo-maker
- DesignEvo: designevo.com/pricing.html
- Fiverr: fiverr.com/categories/graphics-design/creative-logo-design
- PeoplePerHour: peopleperhour.com/hire-freelancers/design/logo-design/vector-logo-designers
- 99designs: 99designs.co.uk/pricing
- crowdspring: crowdspring.com/logo-design/
- Essex Logo Design (Design FX Studio Ltd): essexlogodesign.com/logo-packages/
- HELYI Creative: helyi.co/pricing
- TrustedLocal: trusted-local.co.uk/services/brand-identity/
- Logo Depot: logodepot.co.uk/
- Nautilus Marketing: nautilusmarketing.co.uk/how-much-does-a-logo-design-cost/
- Penement Design: penementdesign.co.uk/branding-packages
- The Pixel Freak: thepixelfreak.co.uk/logo-design-prices/
- Luxbranding: luxbranding.co.uk/pricing/
- SuperHub: superhub.biz/product/brand-design-package
- 99designs: 99designs.co.uk/brand-identity-pack
- Seventy Three Design: seventy-three.co.uk/logo-design
- Vector Art Services UK: vectorartservices.co.uk/
- vectorise.me.uk: vectorise.me.uk/
- Instant Promotion: instantpromotion.co.uk/logo-redraw.html
- Fiverr: fiverr.com/categories/graphics-design/vector-tracing
- Vectorizer.AI: vectorizer.ai/pricing
- Vector Magic: vectormagic.com/pricing
- Adobe: adobe.com/uk/products/illustrator/pricing-info.html
- Canva: canva.com/en_gb/pricing/
- Adobe Express: adobe.com/uk/express/pricing
- Upwork: upwork.com/hire/logo-designers/cost/
- Upwork: upwork.com/hire/graphic-designers/cost/
- Represent salary survey: represent.uk.com/salary-survey/
- YunoJuno freelancer rates: yunojuno.com/freelancer-rates/freelance-rates-design
- Shopify, free logo maker: shopify.com/tools/logo-maker
- Wix, free logo maker: wix.com/logo/maker
- European Central Bank euro reference rates: ecb.europa.eu
- GOV.UK, VAT rates: gov.uk
Related guides
- How much does a logo cost in the UK? What to pay and what a logo package should include.
- How much does branding cost in the UK?
- Fiverr logo or a design agency?
- 99designs alternatives for UK businesses
- Logo cost calculator
Frequently asked questions
How much does a logo cost from a UK design studio in 2026?
Across 8 UK studios that publish a fixed logo price, the median starting price was £272 when we checked on 6 October 2026, with VAT added where a studio lists its price without it. Leaving out our own £129 price, the median is £295. Listed packages ran from £129 to £4,499.
What do logo makers, marketplaces and contest sites charge?
The median cheapest paid package from three online logo makers was £19. The median starting price of 27 first-page logo listings on Fiverr and PeoplePerHour was £30, before the marketplace fee. Contest packages started at £226 (crowdspring) and £299 including VAT (99designs Bronze).
How was this index compiled?
We recorded the prices providers publish on their own websites, checked each one twice on 6 October 2026, converted US dollar prices at the European Central Bank reference rate and added 20% VAT where a price was listed without it. Each provider counts once in a tier median, except marketplace listings, where each seller counts once. Every source is linked on the page and in the CSV.
Can I use this data?
Yes. The data and chart are published under a Creative Commons Attribution 4.0 licence: you can quote, chart or republish them, including commercially, as long as you credit Luxbranding with a link to this page. The full dataset is a free CSV download.
Are Luxbranding's own prices in the index?
Yes, as three of the 96 price points: our logo design (£129), brand identity (£299) and logo vectorising (£79) list prices, each flagged in the tables and the CSV. The methodology shows every median with and without them.
About this index. Luxbranding is a UK online design studio. Our own list prices appear as three of the 96 data points and are flagged wherever they appear (what each includes is on our logo design, brand identity and Recreate & Vectorise pages); our full price list is on the pricing page. This page was first published on 19 May 2026 as a guide to UK logo pricing bands. On 15 September 2026 we withdrew figures in it that we could not source, and on 6 October 2026 we rebuilt it as this index, in which every figure links to its source.
Amari · Founder, Luxbranding
Founder of Luxbranding, a UK online creative agency since 2019, specialising in brand identity, web design, SEO and digital marketing for clients in the UK and internationally.
More about Amari →