Answer three questions and get a realistic UK price range for your logo project, based on current published UK market rates across every provider tier. No email required, no catch.
1. What do you need?
2. Who will design it?
3. Must-haves (tick all that apply)
The ranges come from current published UK market rates across each provider tier, gathered and cross-checked in our UK logo cost guide. They describe what UK businesses realistically pay, not rate-card wishful thinking. Key context:
The biggest price traps are not the headline number: they’re missing vector files (a re-drawing bill later), licence terms that never transfer ownership, and revision limits that turn a cheap logo into an expensive one. Whatever tier you choose, our guides to cheap vs expensive logos and choosing a designer cover the checks.
If your budget lands in the studio band: our own logo design service is a flat £129 with unlimited revisions, every file format and full ownership: the deliverables checklist this calculator warns about, included by default.
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The calculator maps your answers against the price bands observed across the UK logo market: marketplace listings (Fiverr-class, publicly browsable from £15), AI generators at their published tiers (roughly £16–£77), independent designers’ advertised rates, flat-fee studios like ours (our list prices are public: £129 for logo design, £299 for full brand identity), and agency bands reported in published industry rate guides. It weights the factors that genuinely move price: how many concepts and revisions you need, whether print and signage files matter, ownership and trademark ambitions, and how much strategy sits behind the mark. It is an honest estimator, not a quote generator; the bands are the market’s, not just ours.
| Band | Typical price | What it buys | Right when |
|---|---|---|---|
| Marketplace / AI generator | £15–£77 | A template-assembled mark, limited files, shared elements | Placeholder stage; testing a business idea |
| Flat-fee studio | £129–£299 | Original design, unlimited revisions, all file formats, ownership assigned | Most trading UK small businesses |
| Freelance designer | £150–£500 | Custom work, terms vary; check files and rights | You’ve found a portfolio you love |
| Brand studio / agency | £500–£2,500+ | Strategy, research, identity system beyond the logo | Rebrands and funded launches |
Full detail on every band, with the questions that expose weak providers at each level, lives in our complete guide to what a logo costs in the UK and the honest teardown of what changes between a £15 and £2,000 logo.
If the calculator lands you in the marketplace band, go in eyes-open: treat the logo as temporary, keep every file, and read the generator-vs-designer comparison first, because the five-year cost usually differs from the day-one price. In the studio band, compare like for like: originality, revisions policy, the complete file pack (the handover checklist is the buying guide), and copyright assignment in writing. In the agency band, make sure it is strategy you need and not just a bigger invoice; our branding cost guide maps where identity work genuinely earns its premium. And if your current logo just needs files or a refresh rather than replacement, that is a different, cheaper question: £39 rebuilds and £50 edits exist precisely so you never pay redesign money for a file problem.
Because the deliverable is not the same thing. At the bottom of the market you are buying an image; through the middle you are buying original design plus usable files plus rights; at the top you are buying research, positioning and a system. The practical difference shows up later: the £15 logo that cannot be embroidered, the missing vector files when the signwriter calls, the trademark that fails on a shared template element. The calculator’s factor questions (files, applications, ownership) exist because those are the price drivers that predict whether a cheap band will actually stay cheap. Our own position in the market is the fixed-price studio band: £129 flat with first concepts in 48 hours, priced publicly so calculators like this one have something honest to anchor on.