Quick answer
A hotel, B&B or guest house logo from us costs £129 and is designed for the whole stay: the small profile picture a guest sees while comparing places on a booking site, the hanging sign at the end of the drive, the key tag in their hand, the embroidered robe and the “book direct next time” card they find on the pillow.
This page is for small and independent hotels, bed and breakfasts, guest houses, inns with rooms and serviced apartments. If your business is mainly a restaurant or café, our page on logo design for restaurants and cafés covers menus, delivery apps and the hygiene rating door. Accommodation is different because guests live with your brand for a night or a week, in their room and in their inbox.
What kind of stay are you selling?
The word “hotel” covers places that feel nothing alike. Guests arrive with different expectations, so start the brief with the stay you actually offer.
| Type | What guests expect | Where they first meet you | Tone that fits |
|---|---|---|---|
| Bed and breakfast | A warm welcome and a good breakfast | Booking sites, Google, a roadside sign | Personal, homely, unfussy |
| Guest house | Comfort and value, often on a seafront or high street | Booking sites and the fascia | Friendly, tidy, confident |
| Inn with rooms | A pub downstairs, a quiet room upstairs | The hanging sign, word of mouth | Heritage, local, characterful |
| Independent boutique hotel | Design, a sense of place, good service | Instagram, travel press, your own website | Distinctive, editorial, considered |
| Serviced apartments | Space, self-sufficiency, easy check-in | Corporate bookers and booking sites | Clean, practical, modern |
The listing comes first, the building second
Most guests find you through an online travel agent, a map search or a review site before they ever see the building. On those platforms your photos do most of the work, and your logo appears small: as a profile picture, in the header of your own website, and at the top of every confirmation email. That makes the icon or a short stacked version the most important part of the set.
The real prize is the second booking. A guest who stayed once via a booking site may book direct next time, saving you commission, if they remember who you are. Your brand has to be memorable enough, and present enough during the stay, to make that happen:
- a clear logo on the room’s welcome book and Wi-Fi card, with your own website address;
- a small “book direct next time” card on the bedside table;
- a branded thank-you email after check-out that looks like it came from the place, not a platform.
Gift vouchers work the same way from the other side: a past guest buys a stay for someone else, and the voucher card becomes that new guest’s first sight of your brand, so it deserves the stacked logo and a good card stock.
A direct booking needs a website to land on. Our custom WordPress website is £499 and builds on the same identity.
Arrival: the sign, the door and reception
The first physical sight of your business is usually a sign: a hanging sign on a bracket for an inn, a fascia for a seafront guest house, a post sign at the end of a country drive. Guests are often reading it from a car at dusk, looking for the turning. A heavy, legible name matters more there than any symbol, and a single-colour version that a sign maker can carve, paint or cut from metal is essential.
Reception has its own quiet requirement. Under the Hotel Proprietors Act 1956, which applies in Great Britain (England, Wales and Scotland, not Northern Ireland), a hotel in the Act’s sense can only limit its liability for guests’ lost or damaged property if the notice set out in the Act is printed in plain type and conspicuously displayed where guests can conveniently read it, at or near reception or the main entrance. You can frame it neatly and keep it consistent with your signage, but the wording and its legibility come first.
In the room: the things guests touch
A room holds many branded objects, and each one has its own production method and limits.
| Item | How it is made | Version that works |
|---|---|---|
| Key tag or key card | Engraved, stamped or printed small | Icon or monogram with the room number |
| Robes and towels | Embroidered, washed hot hundreds of times | Single-colour monogram, no fine lines |
| Toiletry labels and refill bottles | Small printed labels, often in a wet room | Short wordmark in one colour |
| Welcome book and Wi-Fi card | Printed in-house or by a local printer | Horizontal logo, black-only option |
| Do not disturb hanger | Printed card on both sides | Stacked logo or icon |
| Breakfast menu and table cards | Reprinted often as dishes change | Horizontal logo, simple template |
Hot washes are the hardest test. A monogram stitched in one thread colour lasts far longer than a detailed crest, and it keeps the embroidery cost per towel down. Our guide to logos that embroider and sign well explains what to send the embroiderer.
Ratings and awards go beside the logo
Star ratings from quality schemes, AA assessments and review-site awards all help a guest decide. They also change: a rating is reassessed, an award is for one year. A logo with “four star” or an award badge built into it needs redrawing the moment that changes, and an out-of-date claim on a sign is worse than none.
Keep a ratings row instead: under the logo on your website, in the email footer and on a small plaque by the door, using each scheme’s own artwork as its rules allow. Show review scores in words on your website, not in the mark.
Signs you must never brand over
Small accommodation businesses also carry safety signage: fire exit signs, fire action notices, assembly point information. The government’s guide to making small paying guest accommodation safe from fire is written for small B&Bs, guest houses and self-catering properties, and your fire risk assessment decides what is needed. Whatever it requires, branded room signs, door numbers and welcome boards should sit around those notices, never over them or in a colour scheme that makes them harder to spot.
Breakfast can bring one more notice to the door. If your breakfast room has a food hygiene rating, the FSA’s guidance for businesses says it must be displayed at or near each customer entrance in Wales and Northern Ireland, while in England display is optional. Leave space for the sticker when you plan door and window graphics.
Heritage, boutique or simply well kept
Many small hotels reach for a crest, a crown or a script with flourishes because it feels traditional. Unless the building genuinely has that history, it can look borrowed. Three more convincing directions:
- The building itself. A distinctive gable, a bay window, a gate or a weathervane, simplified into a mark that guests will recognise when they arrive.
- The place name. A well-drawn wordmark of the house or street name, with a small detail that hints at the setting: a coastline, a hill, a river.
- A confident monogram. Ideal for robes, key tags and the profile picture, and it lends a guest house the polish of a much larger hotel.
Beds, pillows, keys and room service bells are best avoided. They describe accommodation in general, not yours.
Inns with rooms: one brand or two?
Inns with rooms face one more choice: whether the pub and the rooms share a brand. If locals know the pub by its historic name, keep that name and sign, and let the rooms carry it with a simple “rooms” line in the same lettering. If the bedrooms are the main business and the bar mostly serves residents, lead with the accommodation brand and treat the bar as part of it. Either way, one family of marks is cheaper to run than two unrelated logos.
The Old Forge Inn, an invented six-room inn, shows the first route. The village has called the pub the Old Forge for generations, so the hanging sign keeps that name in its heavy painted capitals and is repainted, not replaced. The bedrooms trade as Rooms at the Old Forge, with the word Rooms set in the same lettering on the booking listing and the website header. Key tags carry an OF monogram drawn from the sign’s capitals, and the sign carver works from the one-colour version, so the painted board, the printed welcome card and the brass tags all match.
What £129 gets a hotel or B&B
Our hotel and B&B logo design costs £129 with all three layouts included:
- Icon or monogram for key tags, robes and your booking profile.
- Horizontal for the website, the welcome book and emails.
- Stacked for the sign, the door hanger and printed menus.
First ideas reach you within 48 hours; after that, concepts are unlimited and so are revisions within your brief. On sign-off you receive a one-colour version for the embroiderer and the sign carver, a 3D mockup and every file format, and the copyright is yours to keep. Breakfast menus can follow with our menu design at £79 per side. Menus, signage and booking websites are priced on our pricing page, and our hospitality page shows how the identity carries through to a booking website.
Rebrand in the quiet season, roll out as you replace
Accommodation has a natural quiet spell, usually the winter months outside city centres. Brief the logo then, update your website, booking profiles and email templates first, because they cost nothing to change, and switch the welcome book and cards in the same week. Robes, towels and key tags can be reordered as old stock wears out, and the sign can wait for its next repaint. By the start of the season, every guest who books meets one consistent place. A list of every item in a typical room makes a useful brief; add it when you order your logo, and support@luxbranding.co.uk can talk through which versions your rooms need.
