Quick answer
Our food truck and street food logo design is a fixed £129, with every layout in the price. The logo has to read on the panel above your serving hatch from the back of a festival queue, fit a feather flag and an event organiser’s trader list, and survive being seen in a different field, car park or market every weekend.
This page is for mobile food businesses: food trucks, converted horseboxes and vintage vans, burger vans at markets and car boot sales, and gazebo stalls at street food markets and festivals. If you trade from a fixed shop and most orders leave in a bag or by delivery app, our takeaway logo guide covers that brief. If your main work is weddings and private events, see the catering logo page.
Truck, trailer, horsebox or gazebo: the canvas you have
The unit you trade from decides where the logo can go and how big it can be. Measure your real surfaces before you brief a designer.
| Unit | Main branding surfaces | Logo version that suits |
|---|---|---|
| Food truck or van | Hatch header, side panels, rear doors, cab doors | Horizontal above the hatch, icon on the cab door |
| Catering trailer | Hatch header, drawbar end, the side facing the queue | Horizontal, large and simple |
| Converted horsebox | A small curved front, the drop-down hatch, the rear ramp | Stacked on the front, icon on the ramp |
| Vintage van or three-wheeler | Curved and ribbed panels, small windows | Stacked or icon, with no fine detail across the ribs |
| Gazebo stall | Valance, back wall, table front, flags | Horizontal on the valance, stacked on the table banner |
Ribbed or corrugated panels are a common trap. Vinyl applied across ridges breaks a thin letter into pieces, so a logo with bold, simple shapes travels across vehicle types far better.
Read from the back of the queue
At a busy market, people decide whether to join your queue from ten or twenty metres away, and then read the menu while they wait. The panel above the hatch is your fascia. Put the horizontal logo there, large, and keep anything else off that panel. Below or beside the hatch, the menu board does the selling: four to eight dishes, prices and dietary marks, with the logo small at the top in the same typeface family.
Keep the menu separate from the livery. Dishes and prices change through the season, while the truck’s paint or wrap should last years. A menu printed on a removable board or a magnetic panel can be updated for a few pounds. Our Menu Design service (£79 per side) lays out a hatch menu from your logo files.
Spotted from across the festival field
At a festival or a big food market, you compete with dozens of traders across a field. Customers drift between them looking for something they fancy, often at dusk. Three things help a logo work at that distance:
- Height. A flag or a roof-line sign lifts the name above the heads in the queue. Feather flags take the icon or a short stacked version; a long name set sideways down a flag is hard to read. Our guide to feather flag design covers sizes.
- Contrast. A dark panel with light lettering, or the reverse, reads further than two mid-tones. Many trucks are painted a strong colour, so check the logo against that colour, not just on white.
- Light after dark. Festoon lights and LED strips around the hatch make evening trade, so test the logo under warm light. Pale yellows and creams can wash out under festoon bulbs.
The hygiene rating sticker on the hatch front
Your food hygiene rating sticker has to fit somewhere on the unit. The Food Standards Agency’s 2025 audit of rating display notes that businesses in Wales and Northern Ireland are legally required to display their ratings in a prominent place, while businesses in England are not required to but are encouraged to. In Wales, the Food Hygiene Rating (Wales) Regulations 2013 set the place: where customers cannot go inside, as at a serving hatch, the sticker goes in a conspicuous place at the unit where customers can easily read it while you are open, and where a market stall or vehicle is an outlet of a rated kitchen rather than rated in its own right, that kitchen’s sticker must be shown at each outlet.
What it means for your logo: if you trade in Wales or Northern Ireland, or choose to show your rating in England, plan the hatch front with a plain panel at eye level for the sticker, beside the menu board and below the horizontal logo, so it is never stuck over the wrap artwork or squeezed against your name on the hatch header.
Trader applications and the festival map
Event organisers choose traders from applications, and most ask for photos of your setup, your menu and your logo. Your brand is being judged against everyone else who applied, before a single customer sees it. Send a clean photo of the truck with the logo clearly visible, the logo file on its own, and a one-page menu.
Once you are booked, your logo appears on the event’s trader list, website, map and social posts, usually as a small square. The icon version earns its keep here, because a long horizontal logo shrunk into a square tile becomes unreadable. Trade associations such as NCASS, which describes itself as the association for independent food and drink businesses and offers a mobile membership for street food traders, run directories too.
What it means for your logo: organisers and directories show you as a square tile beside dozens of other traders, so the icon must carry your initial or a clear name, not just a burger or a flame, or nobody can tell your tile from the next trader’s on the festival map.
Keep a small application kit in a shared folder so you can answer an organiser in minutes: the square icon as a PNG on a transparent background, the horizontal logo on white and on your truck colour, two recent photos of the unit trading, your current menu and your public liability certificate.
Boxes, napkins and the rubber stamp
Most street food traders do not need custom printed packaging in their first season. Volumes vary with the weather and the events calendar, and printed boxes often come in large minimum runs. A better start is plain kraft boxes and cones with a stamp or a round sticker, and a branded napkin or wooden fork sleeve if budget allows.
What it means for your logo: your first-season packaging is a rubber stamp on brown card, so the icon is drawn as solid single-colour shapes with no gradient or hairline, and the same file then covers the box, the cone and the napkin sleeve.
Once you know which box size you use most, our guide to small-run sticker costs helps you price the next step.
Names that work on a business that moves
A trader’s name travels further than a shop’s, because people meet you in one town and look you up from another. A few points to weigh:
- Avoid tying the name to one place unless that place is your story. A town name can confuse customers when you trade fifty miles away.
- Name the food or the idea, not only the pun. Puns are part of street food culture, but someone scrolling a festival list should still guess what you sell.
- Keep the descriptor beside the mark. A short line such as “smash burgers” or “wood-fired pizza” tells a festival crowd what you sell from twenty metres, which a pun alone cannot. Set it under the name as a separate line rather than inside the logo, so it can change when the menu does without new artwork.
- Check the handle. Followers find out where you are trading this week through your social posts, so the name, the handle and the logo should match.
Hatch, flag and wrap: £129 of layouts
Our Logo Design costs £129 with every layout: horizontal for the hatch header and the gazebo valance, stacked for the horsebox front and the table banner, and icon-only for flags, stamps, napkins and the festival map tile. You get a single-colour version, a 3D mockup, every file format a wrap installer or flag printer asks for, unlimited concepts and unlimited revisions within your brief, and the copyright on delivery. The wrap itself is drawn to your vehicle by our Vehicle Wrap and Signage design service (from £99), and every other fee is on our pricing page.
Rebrand in the off-season
Much street food trade is seasonal, so the quiet months are the time to change. Brief the logo in late autumn, have the wrap or paint done while the truck is off the road over winter, and order flags, menu boards and stamps before the first spring market. Update your trader profiles and application photos before organisers open bookings, because those photos follow you all season. First concepts reach you within 48 hours of your completed brief, which leaves the whole winter for the wrap. Customers rate us 4.8/5 Excellent. Order your food truck logo.
