Free Brand Guidelines Template (UK): Fill In & Print, No Email Gate

A free, professional brand guidelines template for UK small businesses: the one-page-per-section document that keeps your logo, colours, fonts and voice consistent everywhere. No email gate, no watermarks, free for commercial use (CC BY 4.0).

Interactive fill-and-print template

Open it, click any text to type over it, set your hex colours, then Print → Save as PDF. Works in any browser, no software needed.

Open the template →

Tip: to keep an editable copy, use your browser’s “Save page as…” after filling it in.

What’s inside

  • Logo rules: minimum sizes, clear space, the one-colour and reversed versions, and the never-do list.
  • Colour palette: four editable swatches with live hex preview, plus usage proportions.
  • Typography: heading and body font slots with sizing rules for screen and print.
  • Tone of voice: the three-adjectives framework with “we say / we never say” examples.
  • Applications: email signatures, social, vehicles & workwear, and print handoff rules.

Why a one-page-per-section document beats a 40-page PDF

Brand guidelines only work if people actually open them. For a small business, the failure mode isn’t insufficient detail. It’s the beautiful 40-page document nobody reads while the new van gets lettered in the wrong blue. This template covers the decisions that most often cause visible inconsistency, in a format a sign-writer, printer or freelancer will actually read. When you’re ready for the full professional version (logo suite, palette and guidelines built for your business), that’s our brand identity service (£299), and what guidelines typically cost is covered in our brand guidelines cost guide.

Share this template

Free to use and share commercially (CC BY 4.0). Attribution HTML:

Frequently asked questions

Is this brand guidelines template really free? +

Yes, free for personal and commercial use under CC BY 4.0, with no email gate or watermark. If you share it publicly, an attribution link is appreciated.

What should basic brand guidelines include? +

Six sections cover most small-business needs: logo usage rules, colour palette with hex/CMYK codes, typography, tone of voice, and application rules for email, social, vehicles and print.

How do I turn the template into a PDF? +

Open it in any browser, click the text to edit, type hex codes to update the swatches, then use Print → Save as PDF. The instruction bar hides itself in the printed version.