Brand Guidelines · Version 1.0 · 2026
[Your Business Name]
[One-line description of what your business does and for whom]
1. Our Logo
[Place your primary logo here — in a saved PDF, paste an image or leave this note for whoever assembles print files]
- Minimum size: 25mm wide in print, 120px on screen.
- Clear space: keep at least the height of the logo's tallest letter clear on all sides.
- Use the one-colour version on photographs and busy backgrounds; the reversed (white) version on dark colours.
- Never stretch, recolour, rotate, add effects, or place the logo on clashing backgrounds.
2. Colour Palette
Use the primary colour sparingly for emphasis — roughly 10% of any layout. Ink on Light is the default reading combination.
3. Typography
[Heading font, e.g. Inter Bold]
Used for headlines and section titles. Sentence case, never all-caps body headings.
[Body font, e.g. Inter Regular]
Used for paragraphs, captions and UI. Minimum 14px on screen, 10pt in print.
4. Tone of Voice
We sound: [three adjectives — e.g. straightforward, expert, warm]. We write short sentences, avoid jargon, and talk about the customer's outcome before our process.
We say
- "We'll have your first designs over within 48 hours."
- "Here's exactly what it costs."
We never say
- "Leveraging synergistic brand solutions…"
- Vague promises without a number or a date.
5. Applications
- Email signatures: name, role, phone, website — logo at 140px, no inspirational quotes.
- Social media: square avatar version of the logo; templates use Primary + Ink only.
- Vehicles & workwear: one-colour logo version; phone number in the heading font, readable at 20 metres.
- Print: CMYK values of the palette above; never screenshoot the logo from the website.