LUGG Skip Hire

LUGG is a skip hire logo where the U is the skip. Drawn in side view, it has the sloping ends of a builder's skip and the lifting lugs on its rim, the fixings a lorry's chains hook onto, and on a blue ground it turns skip yellow.

A letter that is already a skip

Skip hire firms usually show a lorry, a skip with a curved arrow or a recycling symbol. Those pictures name the trade, but from the pavement they all look alike. A skip seen from the side is a wide U with sloping sides, so the logo uses the letter itself. The U is drawn with tapered ends and two small lugs at the rim, and it is the only letter in a colour of its own, so the eye goes straight to it.

The idea reads in a second, which matters for a business whose name is mostly seen on the side of a lorry going past or on a skip parked in a street.

How the mark is built

The skip U stands at the same height as the L and the two G's, but it is more than twice as wide as the L, the long, low proportion of a builder's skip seen side on. Its ends slope outwards from a flat base, and the two lugs sit on the rim at either end, where a lorry's lifting chains would hook on.

The skip is drawn as one closed shape with no inner detail, so it can be cut in vinyl or painted in a single pass, and it keeps its outline when the word is shrunk to the width of a delivery note.

Heavy capitals, one height

The word is set in capitals in Mona Sans Wide Black, customised so the L, the skip and the two G's share one height and one stroke weight. Capitals suit the trade: they are what the eye expects on plant, lorries and site signs, and they keep the skip the same size as the letters around it. SKIP HIRE sits underneath in spaced capitals, starting under the L.

On light grounds the skip is cobalt and the letters are ink. On cobalt the skip turns skip yellow and the letters turn white. That switch is the point of the palette: yellow on blue is one of the most visible pairings there is on a busy street.

Cobalt, yellow, ink and chalk

Cobalt is the colour for lorries, workwear and the website header. Skip Yellow is kept for the skip and for the single action we want people to take, such as the book-a-skip button. Ink carries the lettering on light grounds, and Chalk, a soft off-white, sits behind long text on paper and screen.

Keeping the idea in one letter

It would have been easy to add more: a lorry under the name, an arrow for recycling, a road line. Each extra picture would make the logo harder to read from a distance and harder to cut in vinyl. Keeping the idea inside one letter means the logo is just the name, with the trade showing through it, and that is the version people remember when they search for a skip later.

On cobalt workwear the reversed logo is printed in white with the yellow skip, so a driver arriving to drop or collect a skip carries the same mark as the lorry and the paperwork.

Cards for the cab and the counter

The card front is cobalt, with the reversed logo, one line on who the skips are for and a band of skip yellow along the bottom edge. The back is Chalk, with the phone number in two heavy lines, three short services with yellow square bullets and a yellow panel at the right holding the icon in ink. It is the card a driver hands over at a drop, so the number is the largest thing on it.

Confirmations and permits

Most of a skip firm's paper is practical: booking confirmations, permit notes and what can go in the skip. The letterhead opens with a cobalt band carrying the reversed logo, so the yellow skip is the first thing on the page, and a yellow rule sits above the services and number at the foot. The DL envelope is solid cobalt with one yellow stripe across it.

Posts people keep

The social posts are built to be useful. A yard photograph carries the reversed logo. A cobalt post gives the booking line with the number in skip yellow. A yellow post answers the question customers ask most, what cannot go in a skip, with a short list: plasterboard, tyres, batteries, fridges, paint and solvents.

Five layouts for big and small spaces

Skip hire branding has to work on very long surfaces and very small ones. The horizontal lockup is made for lorry sides and long banners. The primary lockup suits headers and quotes, and the stacked version fits square spaces such as a chest print. The wordmark runs alone where height is tight, and the icon stacks LU over GG for profile pictures, stickers and the corner of a delivery note.

Every layout is supplied in full colour, reversed and one colour, as vector artwork, so the yellow skip can be painted as one solid shape on a skip's side panel or cut in vinyl without redrawing.