Ivory is a bathroom fitting identity built on one shape: the arched niche, the recess tiled into a shower wall to hold the bottles. The icon is that arch with the letter i cut out of it, and the o in the wordmark is drawn as the same arch, so the shape that sells a finished bathroom runs through the name itself.
Why an arch
Bathroom fitters tend to reach for taps, droplets and tiles in a grid, and those pictures belong to every plumber and tiler in town. The arched niche is different. It is the detail people save on their phones when they are planning a new bathroom, and it is a sign of careful work, because a niche only looks right when the tiling around it is set out properly. Using it as the mark tells a homeowner what kind of finish to expect before they read a word.
How the mark is built
The icon is drawn on a simple frame: ten units wide to thirteen high, with a full semicircle for its top and straight sides down to a flat base. That is the shape of a real shower niche, tall enough for a bottle and wide enough for a shelf.
The i is cut out of the solid rather than drawn on top of it. Its stem is a slot rising from the base to just over half the height, so the arch stands on two legs like a doorway, and its dot is a small square on the centre line above. Stem and dot share one width, about a fifth of the arch, so the letter reads as one clean cut and the icon stays a single shape.
In the wordmark the o follows the same rule: straight sides, a flat base and a round top, with an arched counter inside. The other letters are left as Mona Sans draws them, so the arch is the only redrawn form. In the primary lockup the icon stands as tall as the whole lockup, from the dot of the i to the foot of BATHROOMS.
Type that holds the curve
The wordmark is set in Mona Sans Wide Black, a heavy, broad sans that stays legible at the top of a quote and on a polo. Its letters are mostly straight, which lets the arched o stand out as the one curved form in the word. BATHROOMS sits underneath in widely spaced capitals, so the descriptor reads as a label rather than a second headline.
A palette taken from the room
Deep teal comes from glazed wall tiles, ivory from grout and sanitaryware, stone from the floor, and a soft glaze green is kept for outlines and detail. Teal does the heavy work on workwear, cards and the website footer. Ivory is the paper colour, warmer than white, so print feels like a material rather than a screen.
The logo itself is one colour, so it never depends on an accent: teal on ivory and stone, ivory on teal, and a single colour for embroidery and vinyl.
Workwear
On the teal tee the stacked lockup is printed in ivory, small and centred on the chest, the way it would sit if embroidered on a polo. Because the icon is one solid arch with two cuts, it can be printed or stitched in a single colour with no fine detail to lose.
Business cards with a doorway in them
The card front is ivory, with a tall teal arch rising from the bottom edge and the i cut out near its top, so the card itself looks like a niche in a wall. The back turns to teal, with the number set large, the three room types on one line and a thin outlined arch framing a stone inset: a quiet repeat of the icon instead of the logo printed twice.
A quotation on ivory paper
Bathroom work is sold on paper: the quotation, the tile schedule, the handover note. The letterhead sets the primary logo in teal on ivory, with the services and number along the foot. A row of stone arches runs off the bottom edge, like a line of niches seen in elevation, and one glaze outline stands in the top corner, so even a page of prices carries the shape of the logo. The DL envelope turns to deep teal, with the reversed lockup and two nested arches rising from its lower edge.
Posts that show the planning
The first post is a photograph of a finished room with the reversed logo above one line: set out before the first tile. The second stands a teal arch on ivory and makes the point that niches are placed at the design visit, never cut in as an afterthought. The third asks which room is being planned and lists the three, each marked with a small glaze arch. Each post carries one message in the wide black type of the wordmark.
A website that answers cost and time
Bathroom customers worry about two things: the final price, and how long the house will be without a working bathroom. The homepage opens with a large headline and an arched photograph of a finished room, and beside it a short list of what the fixed quote includes, from the design visit to taking the waste away.
Below, the three kinds of room each sit in their own arched frame with a typical number of days, the tile finishes are laid out as swatches, and a day-by-day timeline runs from strip-out to handover. The arch repeats as photo frames, step markers and the outline behind the final call to action, so the website is built from the same shape as the logo.
Questions about this project
Why is the dot of the i square?
Because the arch should be the only curve in the icon. A round dot would compete with the top of the niche; a square one sits quietly on the centre line and stays crisp when the mark is printed small.
Why does the stem of the i open at the base?
Cutting the stem up from the bottom edge turns the arch into a doorway on two legs. The letter still reads, the icon looks like a niche you could step into, and it stays one shape that cuts or stitches in a single colour.
Why ivory rather than white for the paper?
Bright white looks like a screen, and bathroom customers are choosing materials. Ivory is the colour of grout and sanitaryware, so the stationery and the website feel like part of the room.
The logo, brand identity, business cards, letterhead, a 5-page website, a social kit and Google Business Profile, designed together in one pass.
