Quick answer
A £129 logo for a marketing agency, freelancer or consultant has to look chosen, because prospects read it as a sample of your work. We design it for the places you are seen: the LinkedIn banner, the proposal cover, the invoice, the pitch deck and the case study. All layouts are included.
Your name or a brand name?
This page is for marketing and creative agencies, freelance marketers, copywriters, social media managers and business consultants: the one trade where the logo is also evidence of your taste, and where your clients are often marketers themselves. This first choice shapes the logo more than any colour or font. GOV.UK confirms that a sole trader can choose a trading name or use their own name, so either is open to you. The question is what you want to sell.
| Question | Personal name | Agency or studio name |
|---|---|---|
| Who do clients hire? | You, for your expertise and contacts | A team or a process |
| Will you hire or subcontract? | Not soon | Yes, or you already do |
| Where do leads come from? | LinkedIn, speaking, referrals to you | Search, tenders, referrals to the business |
| Could you sell the business? | Hard, the value is you | Possible |
| Best logo form | A refined wordmark or monogram of your initials | A wordmark with an icon that works without you |
A sensible middle route is a short studio name with your name in the email signature and on the about page. It lets you grow without rebranding, while clients still feel they are hiring a person. Our guide to personal branding costs covers the personal route in more depth.
The cobbler’s children problem
Marketers are often the last to sort out their own brand. You spend your days on clients’ launches and your own logo is a quick font choice from the week you went freelance. It matters more for you than for most businesses, because prospects use your branding as a sample of your work. A tired logo on a proposal for a rebrand campaign undermines the pitch before the first slide. It does not need to be elaborate; it needs to look chosen.
Picture the same proposal cover twice. Before: “Hannah Ford Marketing” typed in the default sans serif from a word processor, the same size as the client’s name below it, with a stock lightbulb beside it. After: an HF monogram drawn so the crossbar of the H runs straight into the F, set small and alone in the top corner, with the name in a well-spaced wordmark at the foot of the page. Nothing on the second cover is louder, yet it reads as a business that makes decisions on purpose, which is the service being sold.
LinkedIn is your shopfront
For most freelancers and consultants, LinkedIn does more selling than the website. Your logo appears in three places there:
- The company page logo, a small square that also shows in search results and beside every post. The icon or monogram must work centred in a square.
- The banner, a wide strip behind your profile photo. Part of it is hidden by the photo on mobile and desktop in different places, so keep the logo and any line of text away from the left-hand side and the edges.
- Carousels and documents you post, where a small logo in the same corner of every slide builds recognition as people swipe.
Your email signature carries the logo into every client inbox, so use a small horizontal version as a hosted image rather than an attachment, exported at about twice its display width so it stays sharp on high-resolution screens, with the business name as its alt text. Our guide to consistent social media graphics covers keeping posts on-brand; Social Media Design (£79) builds banner and carousel templates from your logo.
Proposals, contracts and the invoice
A proposal is where a prospect decides whether you look worth the fee. A consistent cover, a header that carries the logo small and a clean typographic style across the scope, timeline and price page make a one-person business look organised. The same lockup should run through the contract, the onboarding pack and the monthly report.
Invoices are part of the brand too, and they have rules. GOV.UK sets out what an invoice must include: for a sole trader, your name and any business name used, and an address where legal documents can be delivered if you use a business name; for a limited company, the full company name as it appears on the certificate of incorporation. Put the logo at the top, but leave room for those details so the design never squeezes out what the law asks for. Letterhead and Stationery design (£49 per piece) builds matching proposal and invoice templates. Ask for them as editable files in the software you write proposals in, so the template survives the first late-night edit.
Pitch decks and case studies
Your case studies are your portfolio, and your pitch deck is the document most likely to be forwarded around a client’s team. Both need a quiet logo, because the client’s results and the client’s brand are the story. A small mark on the title slide and the closing slide, and a simple colour system for charts and quotes, is enough. Avoid putting your logo large on every slide; it competes with the work. Our guide to sales decks that get read covers layout, and Brand Identity Design (£299) adds the colours, type rules and templates if you want a full system.
A week of work, and where the logo shows up
Follow Hannah Ford, the freelance marketer from the proposal cover above, through her first week after the rebrand. She sells content strategy to B2B firms, so most of her week happens in LinkedIn, video calls and documents.
| Day and moment | Where the logo appears | Version |
|---|---|---|
| Monday: a carousel on LinkedIn | Profile square and the corner of every slide | The HF monogram |
| Tuesday: discovery call on Zoom | Her video background | Horizontal wordmark, placed to one side |
| Wednesday: proposal sent | Cover and page headers | Monogram alone on the cover, wordmark at the foot, small in headers |
| Thursday: contract and invoice | Top of each document | Horizontal wordmark, with her legal details beside it |
| Friday: monthly report to a retainer client | Title page and chart colours | Small monogram, brand palette |
| Every day: email | Signature | Small horizontal version, hosted image |
The video background is easy to overlook. Clients spend more time looking at it than at your website, so a plain background with the logo placed to one side, clear of your head, looks far more considered than a busy home office or a blurred kitchen.
White-label work and credits
Many agencies and freelancers work behind other agencies, or deliver work clients publish as their own. Your logo should never appear on that work. Agree in writing how you can show it: a credit line on your website, a case study once the client approves, or nothing at all. If you subcontract to other freelancers, decide whether they present as part of your agency (your email domain and signature) or as themselves, because a client meeting three different logos from one supplier loses confidence quickly.
Agency logo ideas, and what makes them look current
Good logo ideas for agencies and consultants usually come from the name itself: a monogram from two initials, one letter given a single distinctive cut, or a wordmark spaced and weighted with care. Agency and consultancy logos follow trends more than most, which is exactly why they date. The safest marks are built from good type and proportion rather than effects. A few things to avoid: trendy gradients that print badly, lowercase names with nothing else to make them memorable, abstract swooshes and lightbulbs for “ideas”, and a symbol so clever that it needs explaining. A distinctive wordmark, or a simple monogram of your initials, will still look right in five years.
From freelancer to team: planning ahead
If you start out trading as your own name plus “Marketing” and later hire three people, you have two options: keep the personal name and become a named studio, or rebrand to an agency name. Both work, but changing the name costs time and goodwill. If growth is likely, choose a name that can carry a team now and keep your own name for LinkedIn. If you do register a brand name as a trade mark, GOV.UK put the cost of registering at £205 or more when we checked in November 2026. Check yourself that the name is not already used by another agency before you commit. Our comparison of freelancers and agencies sets out how clients see the difference.
What £129 covers for an agency or consultant
An agency or consultant pays £129 for our agency and consultant logo design, with every layout included. Trace a single pitch and you will use each one. The monogram or icon is the LinkedIn company square, the favicon and the small mark in the corner of every carousel slide. The stacked version sits alone on the proposal cover and the title slide. The horizontal one runs along the invoice header, the email signature and the website.
Concepts and revisions within your brief are unlimited, first concepts come back within 48 hours, and the files include a single-colour version for print, a 3D mockup and every format a printer or web developer asks for. The copyright is yours on delivery. Our other fees are listed on the pricing page, and our branding cost guide shows what a fuller launch costs.
Rolling out the new brand
Write your own brief the way you would want a client’s: who you want to win, what makes you different, and the three places the logo will be seen most. Change LinkedIn first, then the proposal and invoice templates before your next pitch, then the website, and finally anything printed. Customers rate us 4.8/5 Excellent. When you are ready to brief us, order your agency logo and send the brief you would want to receive.
