Vehicle recovery is a 24/7, high-visibility business. The brand lives on the back of a truck under flashing lights, often seen for seconds at the roadside — so clarity and impact are everything.
Mansfield Recovery Services needed a mark that cuts through at night, on a dirty flatbed, in poor weather, while still looking professional enough for insurers and trade accounts.
We designed a bold, high-contrast identity with strong silhouette recognition and a palette tuned for visibility and urgency. The mark reverses cleanly for dark vehicle panels and stays sharp under reflective vinyl.
Mansfield Recovery now has a brand that is impossible to miss — exactly what a recovery operator needs.
What we delivered
Mansfield Recovery's logo puts their truck in the brand: a light-blue recovery truck illustration with a chrome winch line and hook sweeping under the wordmark, plus the strapline "Reliable roadside rescue, always on your side" — built to read on the back of a moving vehicle.
Designed from scratch
Original artwork created for this client — never a template or a recycled concept.
Unlimited revisions
Refined with the client until they were 100% happy before final sign-off.
Ready-to-use files
Delivered in the formats clients need for print, web, signage and social.
Custom logo design from £129 — original concepts, unlimited revisions, every file format and 3D mockups included. Most projects delivered in 5–10 days.
